SOURCE: RevContent

RevContent

July 07, 2015 14:00 ET

Revcontent Revs Up Its Native Advertising Reach

World's Fastest Growing Native Ad Network Powers 100 Billion Content Recommendations per Month

SARASOTA, FL--(Marketwired - Jul 7, 2015) - In the fast-paced age of digital media, standing out from the crowd is harder than ever. With nearly 1 billion websites and some 300,000 added per year, it's easy for a brand to become lost in the crowd. Often the key to getting noticed is by being linked to larger, more commonly searched brands.

Increasingly that means the need for content recommendation -- computer algorithms that suggest content for Web viewers based on individualized search habits. By making better use of a Web page's peripheral and lower-third real estate, quality recommended content, seamlessly woven into the native content of that page, can inspire mouse clicks and eyeballs to discover a new brand, and ideally, generate ad revenue. Considering that potential customers view native ads 53 percent more than banner ads, yielding an 82 percent brand lift, content recommendation has fast become a marketer's go-to tool in attracting new, potentially lifelong customers.

That's why Revcontent, a Sarasota, Florida-based leading content monetization network, is excited to announce the distinguished achievement of generating 100 billion content recommendations a month. In the past twelve months, Revcontent has experienced noteworthy success with a 900 percent increase in growth.

"Reaching 100 billion content recommendations is an important milestone in Revcontent's domination of native advertising," said Richard Iwanik-Marques, Revcontent's vice president of operations. "This accomplishment catapults Revcontent into the top tier of native advertising networks. Only two other platforms can generate those massive numbers. With a focus on premium technology, selectivity, and customer service, Revcontent has changed the future of the rapidly evolving native advertising space."

That quality is what powers the significant number of content recommendations. Over 98 percent of the sites that apply are denied. Maintaining an exclusive network creates better site usability and a better user experience. The results of such efforts are immediate and include reduced bounce rates and enhanced engagement. Most importantly, quality content recommendation leads to a loyal audience, generating enhanced revenue for advertisers and publishers.

"Our ability to power 100 billion content recommendations is a tribute to the work our team puts in around the clock to maintain an agile, growing network that rewards our partners for providing the highest quality traffic in the space," Iwanik-Marques added.

Revcontent plans to be the world's largest content recommendation platform within the next 24 months and will continue to power quality content recommendations to its vast network of users. A focus on the quality and selectivity of their network allows Revcontent to power industry-leading RPMs. Revcontent is the world's fastest growing native advertising network with 100 billion content recommendations per month.

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