SOURCE: Eloqua


May 12, 2011 09:00 ET

Revenue Performance Management Hot Topic at DemandCon 2011

Eloqua to Host Keynote and Workshops at Premier Demand Generation Event

VIENNA, VA--(Marketwire - May 12, 2011) - Eloqua, the leading provider of Revenue Performance Management solutions, today announced it will lead several sessions on the topics of demand generation and B2B marketing at DemandCon 2011 on May 18-20. The company is also a Diamond level sponsor of the event, which takes place in San Francisco.

During the event Eloqua will present best practices for aligning sales and marketing, lead nurturing, demand generation and Revenue Performance Management. These scheduled discussions include several speakers from Eloqua including:

  • Chief Marketing Officer Brian Kardon, who will take part in a Q&A with DemandCon co-Founder Steve Gershik on May 18 at the end of the day to discuss topics and lessons learned;
  • Vice President of Demand Marketing Doug Sechrist will be part of the morning keynote "Pulling the Right Levers to Drive Revenue: Using Revenue Performance Management to Grow Your Business" on May 19. Mr. Sechrist will be joined by Eloqua client and NetApp Marketing Automation Manager Erin Rampey;
  • Best Practice Consultant Jennifer Horton will lead the workshop entitled "Getting Started With Revenue Performance Management" on May 20. Through this intensive workshop Ms. Horton will reveal the critical metrics for benchmarking performance on key initiatives such as demand generation and field marketing.

"DemandCon is the first conference to directly address the entire sales funnel, from awareness to revenue," said DemandCon co-Founder Steve Gershik. "It was born out of a need to get marketing and sales on the same page -- using the same vocabulary, sets of handoffs, and metrics, to improve business performance."

"Eloqua is thrilled to bring the Revenue Performance Management story to DemandCon," said Mr. Kardon. "Demand generation is about growing organizations' business and driving results. We're looking forward to sharing how Eloqua clients are gaining insight into the entire sales and marketing funnel, benchmarking against industry leaders and driving sustainable revenue growth."

DemandCon takes place on May 18-20 at the Hilton San Francisco Union Square. For a full agenda, list of speakers and registration information visit

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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