SOURCE: Revenue Science

August 14, 2008 09:31 ET

Revenue Science Behavioral Targeting Marketplace Recognized in comScore Ad Network Rankings

Behavioral Targeting Company Reaches Over 123 Million Unique Users in July

NEW YORK, NY--(Marketwire - August 14, 2008) - Revenue Science, the leading provider of targeted advertising solutions for digital media, today announced recognition by comScore Media Metrix as a leading online advertising network, reaching over 65 percent of the US online audience based on their July report. Revenue Science is the only pure-play behavioral marketplace on the list which includes other top tier networks such as Advertising.com, Yahoo! Networks, and DrivePM.

Revenue Science, an innovator in the behavioral targeting space for nearly a decade, attributes this recognition to its proprietary, advanced targeting technology. This targeting technology is used by the marketplace to create over 95 audience segments as well as to create custom segments based on specific marketer needs. Additionally, the targeting technology powers behavioral offerings for many top tier sites around the world.

"The ad network business model is evolving and our focus on targeting audiences with multiple attributes is specifically meeting demand from marketers. Collecting billions of behavioral events each day gives us the ability to reach highly valuable audiences at scale," said Jeff Hirsch, CEO and president, Revenue Science. "We are able to meet the growing demand of brand display advertisers to reach their audiences outside of utilizing contextual placement alone."

About Revenue Science, Inc.

Revenue Science offers the most widely adopted, powerful, and flexible targeting technology for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 120 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR on behalf of Revenue Science
    Email Contact
    919-833-9975 x.12