July 11, 2005 11:32 ET Announces Launch of SiteManager™, a Sophisticated Online Platform That Maximizes Revenue and Optimizes Yield for Web Publishers

Unified Platform Helps Publishers Manage, Monetize and Optimize Ad Inventory on Multiple Sites, Control Ad Content, Plus Gain Valuable Insights Into Visitor Demographics and Behavior

CHICAGO, IL -- (MARKET WIRE) -- July 11, 2005 -- AD:TECH --, a leader in "pure performance" online advertising solutions, has introduced the SiteManager™ platform for Web publishers, a powerful suite of advertising analytic and traffic management tools bundled into a single interface that can manage multiple sites simultaneously. SiteManager provides publishers the ability to more fully monetize existing ad inventory while completely controlling the user experience and improving customer retention.

"SiteManager provides the same tools to small and mid-sized publishers that the media giants are using," says Ryan Berryman, VP and General Manager of "Publishers will be most excited by the technical tools we provide, which allow them to report on and manage the performance of their properties. Publishers of multiple properties, including bloggers, can easily update content for several sites, based on ad performance."

SiteManager is the latest publisher innovation from, a fast-growing ad network that reaches more than 30 million unique visitors per month., provides advertisers and agencies with successful marketing solutions through results-driven access to Web and search engine traffic.'s performance-based advertising network uses sophisticated optimization technologies to present end-users with the most relevant ads. SiteManager gives publishers direct access to's leading ad network, allowing them to easily place ads on their sites, said Berryman.

Using SiteManager's advanced analytical tools, publishers of all sizes gain sophisticated insights into the demographic mix of their customers and the optimal performance of their advertising inventory. Detailed reports show real-time revenue trends throughout the day, as well as historical performance across specified time periods.

SiteManager provides publishers with the capabilities to maximize ad inventory yield, without imposing particular advertising content or categories which may adversely affect the user experience. Publishers may customize their ad selection to eliminate ads determined to be less desirable for their customer base. Advanced frequency capping features ensure that customers view ads in a controlled, non-intrusive environment.

SiteManager is in full compliance with all IAB-approved ad units.

About leverages a tradition of delivering proprietary technology solutions for advertisers, publishers and agencies. is a division of, a dynamic, growing company operating in multiple segments of the online advertising space. owns the exclusive placement rights to some of the Internet's newest, high-growth premium content sites such as search engine-driven; lead generation-based; and consumer sites that include and can be reached at 818 West 7th Street, Suite 700, Los Angeles, CA,

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