July 11, 2005 11:39 ET Introduces AdManager™, a "Pure Performance" Ad Management Platform for Advertisers and Agencies

Unique AdManager™ Platform Allows Advertisers and Agencies to Create High Performance Cost-Per-Acquisition (CPA) Campaigns Utilizing Sophisticated Targeting and Analytic Capabilities

CHICAGO, IL -- (MARKET WIRE) -- July 11, 2005 -- AD:TECH --, a leader in "pure performance" online advertising solutions, introduced AdManager™, a unique platform that allows advertisers and agencies to create highly targeted campaigns that are guaranteed to attain profitability from day one. Unlike other ad networks, which only offer cost-per-click (CPC) and traditional cost-per-thousand (CPM) rates, AdManager allow advertisers and agencies to also create CPA-based campaigns that are only billed when they result in actions specified by advertiser.

"Very few companies earn revenue from a click," says Ryan Berryman, VP and General Manager of "Advertisers are more interested in driving sales. Our performance-based network combines the breadth of inventory offered by CPM solutions and the certainty of ROI that a cost-per-acquisition (CPA) business model entails. The AdManager platform optimizes all forms of inventory, tracks their historic performance in real time, and uses the best optimization technologies allowing us to offer traditional website inventory at performance pricing." provides advertisers and agencies with successful marketing solutions through results-driven access to Web and search engine traffic and currently serves over 30 million unique visitors and 1.5 billions impressions per month.

AdManager provides advertisers and agencies with the ability to precisely reach their target users using a variety of sophisticated controls. These include worldwide geographic targeting, technographics (by browser type, operating system, or bandwidth), and time-based targeting -- allowing advertisers to bring the demographics of day-parting, so critical in television and radio advertising, to the Web.

AdManager also supports an array of campaign and creative management tools. Advertisers will be able to set up creative tests based on total impressions, revenue, or time-based goals. These tests can consequently be evaluated by AdManager's sophisticated analytics and reporting capabilities. AdManager supports all IAB-approved ad units.

According to Forrester Research report issued in May, online advertising will reach $26 billion by the year 2010, nearly quadruple the industry's 2003 totals of $6.6 billion and nearly double this year's anticipated $14.5 billion. "Driving this growth is the metrics-based accountability of Internet advertising," said Berryman, "and nothing is more accountable than cost per acquisition campaigns."

About leverages a tradition of delivering proprietary technology solutions for advertisers, publishers and agencies. is part of, a dynamic, growing company operating in multiple segments of the online advertising space. owns the exclusive placement rights to some of the Internet's newest, high-growth premium content sites such as search engine-driven; lead generation-based; and consumer sites that include and can be reached at 818 West 7th Street, Suite 700, Los Angeles, CA,

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