SOURCE: Revenue.net

August 09, 2005 09:00 ET

Revenue.Net Search Network Announces Cost-per-Action Pricing for Search Marketers

New Offering Eases Advertisers' Click Fraud Concerns and Reduces Campaign Management Complexities

SAN JOSE, CA -- (MARKET WIRE) -- August 9, 2005 -- SES -- Revenue.net, a leader in "pure performance" online advertising solutions, announces cost-per-action (CPA) pricing on the Revenue.net Search Network. Already popular for banner advertising campaigns, CPA pricing is widely seen as a solution for search advertisers who are growing increasingly concerned with click-fraud and the vast complexity of managing keyword lists and bid strategies. With this announcement, the Revenue.net Search Network becomes the largest search network to offer cost-per-action pricing on keyword text ads.

Ryan Berryman, VP and General Manager of Revenue.net, sees CPA pricing as a natural evolution of traditional search marketing, "With pay-per-click pricing, advertisers must actively manage and analyze thousands of keyword bids to control their customer acquisition costs. Using cost-per-action pricing on the Revenue.net Search Network, advertisers only pay for successful customer acquisitions. This enables advertisers to focus on delivering the best products to their customers, rather than 'day-trading' their keyword portfolios and investigating click-fraud."

The Revenue.net Search Network delivers high-volume keyword traffic from a broad network of publishers, and is ranked as a top 10 search network through its consumer brand, Information.com. This high-volume network assures the largest keyword buyers that there will be sufficient traffic to make the network meaningful to their acquisition efforts.

The Revenue.net Search Network gives advertisers a low-risk and low-overhead search offering to augment their existing marketing efforts with the leading pay-per-click networks such as Google and Yahoo! Berryman concluded that the Revenue.net Search Network "provides advertisers with a new source of high-quality search traffic, with no click fraud risk to the advertiser and no additional time or money required to analyze and track click performance."

About Revenue.net:

Founded in 2000 as Oversee.net, Revenue.net is a leading provider of performance-based solutions for advertisers, publishers, and agencies. Revenue.net operates the Revenue.net Search Network as well as an optimized network supporting multiple ad formats. Revenue.net also owns premium content sites such as Information.com, blogsource.com, and degrees.com. Revenue.net can be reached at 818 West 7th Street, Suite 700, Los Angeles, CA, info@revenue.net.

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