SOURCE: RevGuard


April 03, 2014 07:00 ET

RevGuard Adds C. Finnegan ("Finn") Faldi to Board of Advisers

Veteran eCommerce Expert and Trueffect, Inc. CEO Adds Revenue Expertise to RevGuard's Growth Strategy

BOULDER, CO--(Marketwired - April 03, 2014) - RevGuard, LLC, the creator of A/B and multivariate customer lifetime value ("CLV") optimization on a SaaS platform, announced today that it has added C. Finnegan ("Finn") Faldi to the Board of Advisors of the privately-held company.

"We conducted a national search to identify a board member to coach and mentor us in developing our revenue growth strategy," said Blair William McNea, CEO of RevGuard. "Fortunately, we found the perfect resource right here in Colorado. Finn is a proven sales and marketing dynamo with a passion for delivering on a company's value proposition and driving top line revenue. We are seeing record growth in 2014 and we expect Finn to add more fuel to that fire."

"To optimize profits, online marketers need to drive improvements in customer lifetime value," said Faldi. "RevGuard has built a patent-pending, SaaS-based system which hosts automated customer service interactions and tests and iterates to improve CLV. Clients typically see profits double. I expect great things from RevGuard."

The RevGuard system operates on a Cloud-hosted platform for web, interactive voice response (IVR), email and Live Customer Service integration. Additional communication modalities of text, chat and social media will be added in 2014.

When implemented, RevGuard's system optimizes CLV, typically providing a savings of up to 50% on refund costs, an increase of 8% on revenue per customer, a reduction of 45% on overall customer service costs and a reduction of 31% on chargebacks. The OCO system reliably delivers an 80% (or greater) increase in bottom-line profitability for RevGuard's clients, usually within 90 days.

About RevGuard

RevGuard is a SaaS-based company which uses A/B and Multivariate testing in a Cloud-hosted environment to dramatically improve the profitability of its merchant clients within Customer Service. Optimized Customer Outcome ("OCO") is a patent-pending technology that operates through Cloud-hosted IVR, hosted web, email and Live CSR applications which fully integrate into customer CRM's. The addition of chat, text and social media testing is scheduled for completion in 2014. For more information on RevGuard OCO, please visit or contact Walter Long Sr. Vice President of Business Development at

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