SOURCE: RevGuard


February 28, 2014 05:30 ET

RevGuard Adds John F. Martin to Board of Advisors

Experienced SaaS CEO Adds Expertise and Knowledge to RevGuard's Growth Strategy

BOULDER, CO--(Marketwired - February 28, 2014) - RevGuard, LLC, the creator of A/B and multivariate customer lifetime value ("CLV") optimization on a SaaS platform, announced today they've added John F. Martin to the Board of Advisors of the privately-held company.

"John's been there and done it," said Blair William McNea, CEO of RevGuard. "He's served in a wide variety of capacities with high growth SaaS-based B2B companies, including his current role as Chairman and CEO of Innography, an Austin Venture backed company. We are seeing record growth in 2014 and we will leverage John's added skills to execute on our aggressive revenue strategy."

"RevGuard is revolutionizing the optimization of customer lifetime value. The most important factor in subscription-revenue enterprise value is building strong customer lifetime value, and that's what RevGuard delivers. I look forward to working with RevGuard's management team on its growth strategy in the coming years," Martin said.

The RevGuard system operates on a Cloud-hosted platform for Interactive Voice Response (IVR), web, email and Live customer service integration. When implemented, RevGuard's system optimizes CLV within Customer Service, typically providing a savings of up to 50% on return costs, an increase of 8% on revenue per customer, a reduction of 45% on customer service costs and a reduction of 31% on chargebacks. The OCO system reliably delivers an 80% (or greater) increase in bottom-line profitability for RevGuard's clients, usually within 90 days.

About RevGuard
RevGuard is a SaaS-based company which uses A/B and Multivariate testing in a Cloud-hosted environment to dramatically improve the profitability of its merchant clients within Customer Service. Optimized Customer Outcome ("OCO") is a patent-pending technology that operates through Cloud-hosted IVR, hosted web, email and Live CSR applications which fully integrate into customer CRM's. The addition of chat, text and social media testing is scheduled for completion in 2014. For more information on RevGuard OCO, please visit or contact Walter Long Sr. Vice President of Business Development at

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