RevGuard, OCO, Optimized Customer Outcome, IVR, Mutlivariate IVR

February 21, 2011 18:27 ET

RevGuard OCO System Hits 1 Million Users

BOULDER, CO--(Marketwire - February 21, 2011) - At 1:06pm on Saturday, February 19th, the One Millionth caller flowed through RevGuard™'s OCO™ (Optimized Customer Outcome™) Service.

RevGuard's OCO System ( dramatically improves the profitability of Ecommerce companies, particularly continuity and installment payment companies, by optimizing their customer service experience through A/B and multivariate testing. The testing operates on a hosted Interactive Voice Response (IVR) and customer service web-interaction platform. When implemented, OCO has been proven to optimize customer experiences, providing a savings of up to 50% on return costs, 35% on customer service costs and 42% on chargebacks. The system reliably delivers a whopping 78% increase in profitability for most of RevGuard's clients.

"Hitting One Million is a great milestone," said Blair McNea, CEO of RevGuard. "We know that those one million customers resulted in increases to our clients' profitability by passing through OCO. We cut their chargebacks, reduced return costs and made customer service more efficient. And, we provided their customers with experiences that were more positive. It's a win-win for everyone."

"Given the rate at which new clients are signing up to use RevGuard's OCO system, we expect to double this milestone soon" pronounced Walter Long, Sr. VP of Business Development. "When we talk to new merchants, they're impressed with how quickly OCO gives them an edge over their competition by providing reduced costs, improved business analytics, and ultimately stability."

About RevGuard:

RevGuard is an ASP dedicated to making your business more profitable and ensuring your long term viability through the application of OCO (Optimized Customer Outcome) technology. OCO is a patent-pending A/B and multivariate testing system operating through an IVR and hosted web application platform. For more information on RevGuard OCO, please visit or contact Walter Long Sr. Vice President of Business Development at 

© RevGuard, LLC. All rights reserved. All product or service names are the property of their respective owners.