SOURCE: RevGuard


December 19, 2013 11:23 ET

RevGuard® Adds Automated Email to Platform, SendGrid® Selected as Email Deliverability Partner

Customer Lifetime Value Optimizer Incorporates Email Interactions

BOULDER, CO--(Marketwired - December 19, 2013) - RevGuard, LLC, the creator of A/B and multivariate customer service testing on Cloud-based technology platforms, announced today the addition of Customer Lifetime Value ("CLV") optimization through email interactions.

RevGuard selected SendGrid, Inc. (SendGrid) based on their robust platform, their high level of deliverability on transactional emails and their commitment to detailed performance analytics.

"Email is a critical form of customer service interaction. The SendGrid system provides a great Cloud platform for our system to test and improve customer lifetime value and overall customer satisfaction," stated Blair William McNea, CEO of RevGuard.

The RevGuard system operates on a Cloud-hosted platform for Interactive Voice Response (IVR), a customer service web and an email-based interaction platform. When implemented, RevGuard's system optimizes CLV, typically providing a savings of up to 50% on return costs, an increase of 8% on revenue per customer, a reduction of 35% on customer service costs and a reduction of 31% reduction on chargebacks. The OCO system reliably delivers an 80% (or greater) increase in bottom-line profitability for RevGuard's clients.

"A/B science has been used on the web for the last 15 years to optimize marketing and conversion. But, what RevGuard does with its patent-pending technology, is use Cloud-based services that run through our SaaS-platform to do CLV optimization AFTER someone has become a customer for our clients. The result for our clients is an 80% or more improvement in company-wide profits within 90 days. Sometimes we do this by getting a little more revenue from our Client's customers, sometimes we do this by reducing refunds for our Client's customers and sometimes by reducing our Client's CSR costs through our automated methods, but all through the process, A/B testing never fails. Our clients have happier customers and our clients make more money. Everybody wins," McNea added.

About RevGuard
RevGuard is a SaaS-based company which uses A/B and Multivariate testing in a Cloud-hosted environment to dramatically improve the profitability of its merchant clients. Optimized Customer Outcome ("OCO") is a patent-pending technology that operates through Cloud-hosted IVR, hosted web and email applications which fully integrate into customer CRM's. The addition of chat, text, social media and Live CSR (through integrated partners) testing is scheduled for completion in 2014. For more information on RevGuard OCO, please visit or contact Walter Long Sr. Vice President of Business Development at

The following files are available for download:

Contact Information