SOURCE: Review2Buy

January 28, 2008 07:00 ET

Review2Buy Launches Text-Based Comparison Shopping Service at DEMO 08

First Service to Offer Reviews/Recommendations and Local and Online Price Comparisons at the Point of Purchase

PALM DESERT, CA--(Marketwire - January 28, 2008) - DEMO 08 Conference - Review2Buy Inc. today announced its flagship solution that provides mobile phone users with product reviews/recommendations and local and online price comparisons when and where they need it most: at the point of purchase.

The first text-based application of its kind to address the many ways people like to shop -- whether they are looking for the best price, best quality or want to purchase a product online or locally -- Review2Buy is a free(1) service available immediately.

After signing up for the service, users simply send the product name, ISBN, or UPC code as a text-message (also known as SMS) to REVIEW (738439) and within seconds, the requested information is sent to them.

In addition, users can get product information at www.Review2Buy.com. As smart phones with Web-browser capability gain adoption, users will be able to use the Web interface more readily.

"Not only is Review2Buy a valuable service to consumers, it also represents a significant shift to truly useful text-based applications," said Chris Shipley, executive producer of the DEMO conferences. "When I saw the Review2Buy solution, I immediately gave them the green light to participate in DEMO 08."

Review2Buy takes SMS technology to the next level by allowing users to easily become more intelligent consumers with just a simple text and moves beyond current SMS uses such as casting a vote for the next "American Idol" or chatting with a friend or colleague.

"First generation applications typically make users change behavior," said Dr. Farzad Soleimani, CEO of Review2Buy. "But we know that the user experience is everything and that is why our service tailors to the many ways consumers like to shop -- whether online or at a local store."

Currently the company offers product information on consumer electronics, books, CDs, DVDs and wines and is initially aimed at the 75 million SMS subscribers in the United States.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

About Review2Buy

Review2Buy provides mobile phone users with product reviews/recommendations and local and online price comparisons when and where they need it most: at the point of purchase. A free service (standard text rates apply), Review2Buy is the first short message service (SMS) application of its kind to address the many ways people like to shop -- whether they are looking for the best price, best quality or want to purchase a product online or locally. After signing up, users simply send the product name, ISBN, or UPC code as a text-message to REVIEW (738439) and within seconds, the requested information is sent to them. In addition, users can get product information at www.Review2Buy.com. For more information, visit www.review2buy.com or email at corporateRelations@Review2Buy.com.

(1) The Review2Buy service is free, however, standard text rates still apply.

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