SOURCE: Review2Buy

March 05, 2008 08:00 ET

Review2Buy Partners With Wine Review Online to Connect Consumers With the Right Wine Anytime, Anywhere

Alliance Enables Mobile Users to Become More Knowledgeable Wine Consumers at the Point of Purchase

PALO ALTO, CA--(Marketwire - March 5, 2008) - Review2Buy Inc., which provides mobile phone users with product reviews/recommendations and local and online price comparisons when and where they need it most: at the point of purchase, today announced a partnership with Wine Review Online (WRO).

Under the agreement, WRO will provide Review2Buy with direct access to their extensive database, which includes ratings, pricing and reviews. In addition, WRO and Review2Buy will jointly market the offering to both existing WRO readers and to new members as a means to enhance the consumer experience.

"We are very excited about the partnership with Review2Buy. It will help our users become more knowledgeable wine consumers whether they are in front of their computer or in the grocery store," said Robert Whitley, publisher of Wine Review Online. "Plus, Review2Buy is so simple to use we know that our readers will find the service of value."

"The editorial team at WRO understands the tremendous value that new media and technology can bring to an industry traditionally dominated by print communication only," said Dr. Farzad Soleimani, CEO of Review2Buy. "This partnership will enable wine lovers to use the latest technology to gain a wealth of wine information, anywhere, anytime with just a quick text or through their smart phone."

Currently, Review2Buy offers product information on consumer electronics, books, CDs, DVDs and wines. It is initially aimed at the 75 million SMS subscribers in the United States.

About Wine Review Online, Inc.

Wine Review Online was originally conceived by Publisher Robert Whitley as an all-encompassing platform for the many talented wine journalists he came across in his travels as wine columnist for the Copley News Service. Early in 2005, Whitley partnered with Editor Michael Franz, a wine columnist for The Washington Post, who had been entertaining similar thoughts and Wine Review Online was born. The company has assembled a veritable all-star team of respected wine journalists. The crew is not only experienced in the wines of the world, but insightful, entertaining and funny, too! It is the company's goal to deliver the very finest in wine evaluation, information and education. More information can be found at www.winereviewonline.com.

About Review2Buy

Review2Buy provides mobile phone users with product reviews/recommendations and local and online price comparisons when and where they need it most: at the point of purchase. A free(1) service (standard text rates apply), Review2Buy is the first short message service (SMS) application of its kind to address the many ways people like to shop -- whether they are looking for the best price, best quality or want to purchase a product online or locally. After signing up, users simply send the product name, ISBN, or UPC code as a text-message to REVIEW (738439) and within seconds, the requested information is sent to them. In addition, users can get product information at www.Review2Buy.com. For more information, visit www.Review2Buy.com or email at corporateRelations@Review2Buy.com.

(1) The Review2Buy service is free, however, standard text rates still apply.

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