SOURCE: ReviewTrackers

June 18, 2015 12:07 ET

ReviewTrackers Hires New Chief Revenue Officer, Boosts Marketing Industry Expertise

CHICAGO, IL--(Marketwired - June 18, 2015) - Chicago-based ReviewTrackers has hired a new Chief Revenue Officer, tapping software industry veteran David DiPasquale to oversee the software-as-a-service sales team.

DiPasquale will be responsible for the development and leadership of all revenue generation processes at ReviewTrackers, the venture-funded online platform headquartered in West Loop, Chicago.

Most recently, DiPasquale was Chief Sales Officer at Fishbowl Marketing, where he aided in the company's transformation and strategic growth. Fishbowl is a leading provider of acquisition, engagement and analytics marketing solutions for 50,000 restaurants.

DiPasquale was formerly Senior Vice President at Restaurant.com, where he was instrumental in the company's rapid growth by building and leading many critical business units including National Strategic Sales, Account Management and Customer Service. Restaurant.com is now a leading provider of digital marketing solutions connecting 18,000 B2B clients with 5 million consumers nationwide.

"We're excited to have David join our organization," said Kevin Kent, ReviewTrackers COO. "Our talented enterprise sales team has a diverse background, and with David's expertise and leadership in location-based marketing, we can continue to establish ReviewTrackers as one of the premier companies in B2B and corporate tech."

About ReviewTrackers
ReviewTrackers is an online review management and reputation monitoring platform for multi-location businesses. Powered by proprietary data collection technology, this Software-as-a-Service tool is designed for business owners and social media professionals to easily monitor, analyze, respond to, and generate customer reviews on 50+ review sites like Yelp, TripAdvisor, Google, Foursquare, etc.

The review data they provide enables businesses to gain actionable insights on how to improve overall performance on online review websites. The data helps raise awareness on critical customer service issues, identify operational policies that need to be changed, and recognize employee management issues.

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