SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

October 15, 2010 13:52 ET

Revolution in the Corporate Communications Department: How Social Media Are Blurring the Responsibilities, Transforming Budgets and Creating New Jobs

Bulldog Reporter's PR University Presents a New 90-Minute Audio Conference

OAKLAND, CA--(Marketwire - October 15, 2010) -  PR pros looking to create a powerful, integrated social media program need to attend this 90-minute audio conference titled: "Revolution in the Corporate Communications Department: How Social Media Are Blurring the Responsibilities, Transforming Budgets and Creating New Jobs."

In just 90 information-packed minutes this master class will give PR pros the methodology they need to transform their traditional communications department into a social media savvy team armed with the know-how they need to boost their Internet ROI, grow their online reputation and increase their search ranking. Join social media guru Paul Gillin, as well as Bausch + Lomb and Aflac for this exclusive, interactive panel to learn how it's done. This panel of experts will reveal the top challenges companies face when integrating social media -- and how to overcome them. From operational checklists and social media policies to updated job descriptions and even technologies designed to help them scale social media across the organization, this call will give them real-world solutions they won't find anywhere else. PR pros looking for a blueprint of social media success to help them build buzz and the bottom line online, then this is one training event they can't afford to miss.

This exclusive PR University audio conference takes place on Wednesday, October 20, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).


Mike McDougall, APR, Vice President, Corporate Communications and Public Affairs, Bausch + Lomb

Laura Kane, Vice President of External Communications, Aflac

Paul Gillin, Principal, Paul Gillen Communications; Author, "The New Influencers"

John C. Havens, Senior Vice President, Social Media, Porter Novelli

What You'll Learn:

  • How today's top companies are successfully integrating social media into their communications programs, departments, job responsibilities -- and hiring

  • How to position PR and communications as a vital player in the internal conversation about leveraging your social media strategy and supporting new technologies across the entire organization

  • Social Media Goals and Metrics: How to establish measurable benchmarks to drive social media integration at your organization -- and then to gauge its ongoing success

  • Top Challenges: The roadblocks that stand in the way of departmental -- and organizational -- integration of social media ... and how to overcome each

  • Social Media Policies and Guidelines: The importance of crafting a practical, comprehensive social media policies and procedures manual -- plus tips, excerpts and anatomies designed to help you create one tailored to your organization

  • Social Media Teams: How to begin to incorporate Web 2.0 tools and responsibilities across the organization -- and into departmental job descriptions

  • Essential Social Media Tools: How to determine which technologies and applications are most suitable for your organization -- from Twitter and Facebook, to YouTube, mobile apps and beyond -- plus quick tips for getting started on each

  • Scaling Social Media: Tools that will help you scale and facilitate social media across the department -- from services like CoTweet and even FourSquare to measurement and monitoring programs

  • Social media strategy do's and don'ts -- plus warnings from brands that blew it

  • Best Practices : Examples you can take to your execs to show how an integrated social media strategy can help build brand and the bottom line

  • How to track and measure the value of your social media program and prove it to management

  • How to talk to the C-suite about your new social media integration initiatives

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University audio conference costs just $199 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

Contact Information