June 01, 2012 04:05 ET

Revolutionary Fuel Rewards Network Program at Shell: Never Pay Full Price at the Pump Again

Consumers Can Now Turn Everyday Purchases Into Potentially Huge Savings on Fuel

HOUSTON, TX--(Marketwire - Jun 1, 2012) - Imagine paying less for your next fuel purchase -- a lot less! It is now possible with a new, revolutionary cents-per-gallon rewards program that Shell, the No. 1 selling gasoline brand in the U.S., and Excentus, a market leader in cents-per-gallon loyalty programs, will be kicking off on June 4.

The Fuel Rewards Network™ program -- or FRN™ -- offers multiple ways to earn rewards through everyday purchases of things like food, clothing and household goods which can be redeemed for fuel savings at participating Shell stations. Consumers in select markets can earn rewards through participating grocery stores, restaurants like Romano's Macaroni Grill and more, and hundreds of merchants from the Online Mall including Bass Pro Shops,, and many more, plus special offers at select participating Shell stations.

The FRN program, developed and operated by Excentus, is unique because it allows consumers to combine or stack multiple rewards offers -- or cents-per-gallon savings -- together for potentially huge savings right at the pump. Imagine taking as much as one, two, three dollars or more off per gallon on your next fuel purchase! And, the savings can be redeemed on all grades of Shell Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline, and Shell Diesel at participating stations -- up to 20 gallons per purchase.

The program is FREE -- just pick up a Fuel Rewards Network Card at any participating Shell station and activate it at to start earning rewards to save at the pump. Consumers can also request a Fuel Rewards Network Card online at There are multiple ways to save!

Take a bite out of fuel prices! Eat out with the Fuel Rewards Network program at one of more than 10,000 participating restaurant locations nationally and earn fuel savings with your meal. Consumers just need to link their debit or credit card to their Dining account, and for every $50 spent dining they automatically earn 10 cents per gallon savings on their next fuel purchase.

Buy online, and save at the pump! From a pair of shoes to household goods, consumers can earn significant rewards on fuel by making their purchases online with the Fuel Rewards Network program. The Online Mall gives consumers access to nearly 700 brand name online merchants offering 5 cents per gallon savings for every $50 they spend. Some merchants may offer 2x, 5x, 10x rewards or more -- so consumers can multiply their savings!

"Shell knows more consumers are looking for smart loyalty rewards programs that can help them save money at the pump without having to jump through hoops or sacrifice their quality of fuel," said Dan Little, Shell North American Fuels Marketing Manager. "That's why teaming up with Excentus on this revolutionary rewards program is so exciting because it empowers consumers to never pay full price at the pump again!"

The FREE Fuel Rewards Network Card can be activated following these easy steps:

  • Visit and click "Sign Up" to enroll in the Fuel Rewards Network program or to request a new card.
  • Select "Fuel Rewards Network" for your card.
  • Enter your card number and PIN. Follow the steps to complete online enrollment.

The Fuel Rewards Network program will initially be available in more than 40 markets including Miami and San Francisco, with numerous additional cities rolling out each month. By year-end, the program will be available in nearly 200 markets across the country.

As part of a special introductory offer, the expiration dates for rewards earned through the Dining and Online Mall features of the Fuel Rewards Network program will be extended through the end of 2012 to allow consumers to be able to redeem their rewards when the program launches in their area. At that time, normal expiration dates on all rewards earned through the promotional period will apply.

"Excentus is excited to introduce the outstanding savings potential of the Fuel Rewards Network program to consumers across the entire nation," said Dickson Perry, Chairman and CEO of Excentus. "By teaming up with Shell, every single person who participates in our program will be able to set their own price for high-quality fuel simply by choosing to buy the things they normally buy through one of our participating retailers and programs. These are trying times for many families, and we're proud to be able to offer relief through the Fuel Rewards Network program."

Consumers can learn more about the Fuel Rewards Network program and watch their fuel savings add up by visiting Or find Shell on the 'On the Road' tab on Facebook at or visit the Fuel Rewards Network program page at for more information.

About Shell
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE: RDS.A) and (NYSE: RDS.B)]

About Excentus
Excentus Corporation is a market leader in providing marketing and promotional programs and services utilizing price rollback discounts at the pump as the ultimate consumer reward. Through its patented Fuel Rewards® systems and methods, the growing Fuel Rewards Network™ program provides its members with the opportunity to earn free gas simply by purchasing the things they normally would at more than 1,000 retail locations, nearly 700 online merchants and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped over 10 million consumers save hundreds of millions of dollars on fuel. In addition, Excentus licenses various uses of its patent portfolio and through its business unit, Centego II, LLC delivers private-label fuel discount programs. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with over 150 employees. For more information please visit

Contact Information

    Shell Media Line
    +1 (713) 241-4544

    Scott Wetzel
    +1 (972) 793-6796

    Meg Lewis
    +1 (323) 761-6505


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