January 31, 2012 12:19 ET

Revolutionary Patent Submitted by B2B Search Engine Details Much-Touted New Search Technology

NEW YORK, NY--(Marketwire - Jan 31, 2012) - is the fastest-growing and largest B2B search engine in the world, with more than 100 million active businesses within its extensive database. Their website allows businesses to create a profile, free of charge, and instantly become searchable using geo-specific search technology. The site offers users the ability to search for businesses in their area by keyword or category without the "clutter" associated with many of the consumer-based search engines like Google. recently applied for a patent on a brand new search technology meant to result in more intuitive functionality and faster and more complete search results, still based on geo-location. This new technology is expected to be launched at the end of February, 2012.

Details of the new technology were sparse prior to determination that the patent application was imminent, and now is moving ahead with steps for implementation. During the implementation process of the new and improved technology usability is not expected to be effected to a noticeable degree. The new search technology will have a number of advantages once it is installed including:

  • Faster search results
  • More comprehensive geo-specific results
  • More focused search results
  • Ability to more accurately specify search criteria
  • Easier user-end functionality

Reportedly the new search engine technology will still be geo-specific, unless otherwise specified by the user. Other functions of are expected to remain the same, including business' ability to create a custom and free profile, and to be instantly searchable within's vast database.

"We've been working on this new technology for quite some time now, and are really excited about finally getting it patented. I think both users searching our database and the businesses that make a profile on will be really happy with the plug-in. Comparing it to the technology we see in other search engines, even the huge consumer-based search engines, they simply cannot match our patented plug-in's accuracy, speed and ability to pinpoint the right businesses within the search criteria. We are always looking for ways to make more user-friendly, faster and more comprehensive and as the largest B2B search engine in the world, this new plug-in goes a long way toward achieving our goals." - Rasmus Refer, CEO of

ABOUT MASTERSEEK.COM is the world's largest B2B search engine with over 100 million businesses in its database and expanding. Businesses anywhere in the world have the ability to create their own profile, free of charge, and search results are geo-specific and based on an accurate categorization and keyword system. To find out more please visit the Masterseek website at