SOURCE: Listener Driven Radio

Listener Driven Radio

September 27, 2011 19:11 ET

Revolutionary Social Hip-Hop Station Debuts Online and on FM Dial

LOS ANGELES, CA--(Marketwire - Sep 27, 2011) - The Oasis Radio Group is creating broadcast history by launching the first hip-hop website with its own FM dial position. ClickHop.com launched both online and at 106.3 FM in Ft. Wayne as the first 24-7 interactive radio station. The company providing the technology to support this groundbreaking venture is Listener Driven Radio. While other stations have allowed portions of their broadcast to be selected by listeners, ClickHop.com is the first in history to give users complete control of its content, truly changing the face of radio and embracing and integrating online music platforms and social media.

"When Phil Becker and the team at the Oasis Radio Group approached us with the ambition to build the first 24-7 interactive music website with a radio station attached to it, we knew that it would be a great match," said Daniel Anstandig, President of Listener Driven Radio.

"ClickHop.com is the next evolution for our industry. It's the juncture where music, social media and the hip-hop lifestyle meet in one highly interactive place. We're being proactive for the time in the not-so-distant future when Wi-Fi is installed in everyone's car. At ORG, we've never forgotten that radio works because it is the original interactive medium. With every click, our users decide what song plays next, which stories and videos matter the most, and what contest is going to be held on-air and online. Whether listening in northeastern Indiana on 106.3 FM or worldwide at ClickHop.com, our users are crafting, in real time, what we sound, look and feel like by clicking what's next," said Phil Becker, GM/Director of Programming of Oasis Radio Group.

About Listener Driven Radio
Listener Driven Radio is a global leader in interactive audio software for radio stations. Its LDR.1 and LDR.Takeover platforms are on the air at over 100 radio stations, networks, and broadcast groups in the USA, Canada, and Europe, reaching over 30 million listeners monthly. LDR software empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. The LDR platforms offer ratings and revenue growth opportunities, turning broadcasts into crowdcasts and offering valuable digital marketing opportunities.

More information is available on LDR at http://www.listenerdrivenradio.com.

Contact Information

  • Contact:
    Chrissy Sutphin
    LUCK Media & Marketing, Inc.
    (818) 232-4175