SOURCE: RevTrax

RevTrax

November 20, 2012 12:16 ET

RevTrax® Accelerates Growth, Connects Digital Media With Offline Sales for Hundreds of Brands and Retailers

Leader in Online-to-Offline Promotions, Measurement and Security Adds Kimberly Clark, Wendy's, Hallmark, Lane Bryant, Catherines, Stonyfield, Dannon and Pet Supplies Plus as Customers; Expands Executive Team

NEW YORK, NY--(Marketwire - Nov 20, 2012) - RevTrax®, the leading omnichannel promotions platform for connecting digital media with offline sales, today announced that it has expanded to meet exceptionally strong market demand, adding Kimberly Clark, Wendy's, Hallmark, Lane Bryant, Catherines, Stonyfield, Dannon, Pet Supplies Plus and others to its roster of brand and retail clients. RevTrax now represents hundreds of brands and retailers.

Launched in 2008, RevTrax is an omnichannel promotions platform that empowers brands and retailers to drive and measure in-store sales securely through any digital marketing channel. RevTrax provides security and revenue attribution for mobile, printable, and ecommerce promotions executed across email, search, social, display, mobile and other digital channels. The RevTrax platform, including the new RevTrax OpenShare™ social couponing technology, is the first broadly available technology that gives marketers the ability to precisely understand how online advertising impacts brick & mortar sales, not just ecommerce sales.

RevTrax also announced today that it has hired Jonathan Sroka as Vice President, Business Development and Partnerships, and Gu Ming Peng as Director of Product. Sroka joins RevTrax from emerging email personalization leader Sailthru, where he led business development and marketing and helped the company sign 100 new clients and increase revenue 25-fold over a two year period. Prior to Sailthru, Sroka held sales and business development roles with Satmetrics, The Corporate Legal Standard, LRN and AMR Research.

Peng joins RevTrax from Diversified Investment Advisors, where he led user interface design and development and served as primary contact for analysts, product managers and developers, bridging real world business needs & backend systems efficiently. Peng also implemented a financial mapping application from scratch for fund managers, boosting productivity by 80 percent. Prior to Diversified, Peng held user interface design and development roles with First Genetic Trust and Worksteam.

"Major brands and retailers are quickly embracing the idea that online sales and offline sales, and their corresponding marketing budgets, should no longer be viewed as silos," said Jonathan Treiber, Co-founder and CEO, RevTrax. "RevTrax is the first and only promotional technology platform that gives brand and retail marketers the ability to distribute online promotions via any digital channel, then track the impact of those promotions at the brick & mortar point of sale. Our ability to provide this measurement and insight as a frictionless, easy process is why brands like Kimberly Clark and retailers like True Value and AMF Bowling are choosing RevTrax to support their digital promotions."

"RevTrax is emerging as the clear innovation leader in the digital coupon space and in online-to-offline measurement technology. I'm thrilled to be joining to help accelerate our rapid growth at this exciting phase of development," said Jonathan Sroka, Vice President, Business Development and Partnerships, RevTrax. "We are empowering brand and retail marketers for the first time to take near real time control of their digital promotions, manage unlimited customer segments and online marketing channels simultaneously, all while tracking the impact at the offline point-of-sale."

About RevTrax
RevTrax® is an omnichannel promotions platform that empowers brands and retailers to drive and measure in-store sales securely through any digital marketing channel. RevTrax provides security and revenue attribution for mobile, printable, and ecommerce promotions executed across email, search, social, display, mobile and other digital channels. Founded in 2008, RevTrax is headquartered in New York City. Visit RevTrax online at www.revtrax.com or call 1-866-996-TRAX (8729).

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