NEW YORK, NY--(Marketwire - Sep 6, 2012) - RevTrax®, the leading omnichannel promotions solution that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel, today announced that it will present jointly with Kimberly-Clark at the Promotion Marketing Association's Digital Marketing Summit, to be held September 19-20 in Stamford, Connecticut.
The joint presentation, titled "Managing Your Omnichannel Investments," will take place at 10:30 a.m. on Thursday, September 20, and will be co-led by Kimberly-Clark Consumer Promotions Manager Dan Kersten and RevTrax CEO Jonathan Treiber. The session will highlight a number of innovative Kimberly-Clark omnichannel digital promotions campaigns that enable the company to understand how online media spend and organic engagement impact the offline point-of-sale. The session will also explore how brands are designing and managing their digital coupon programs and detail best practices that brands should utilize in the omnichannel era.
"Brands that are not thinking about how to maximize all of their digital touch points, online and mobile, are leaving money on the table," said Dan Kersten, Consumer Promotions Manager, Kimberly-Clark. "Our presentation will highlight the choices we've made at Kimberly-Clark to use myriad digital channels to leverage individual, segment and purchase data to continually improve campaigns in near real-time and increase top line ROI."
"Few brands are able to track and benefit from precise metrics with digital media's influence on brick & mortar sales. Kimberly-Clark is among a handful of visionary companies that understand that their omnichannel investments must align with and produce results for both the ecommerce and offline point-of-sale," said Jonathan Treiber, co-founder and CEO, RevTrax. "Session attendees will learn how to think beyond sheer coupon distribution to optimize their digital promotions across search, email, social, mobile and affiliate channels."
The PMA Digital Marketing Summit will be held September 19-20 at the Sheraton Stamford in Stamford, Connecticut.
RevTrax is an omnichannel promotions platform that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel. RevTrax provides security and measurement for mobile, printable, and online promotions executed across email, search, social, display, mobile and other digital channels. Founded in 2006, RevTrax is headquartered in New York City. Visit RevTrax online at www.revtrax.com or call 1-866-996-TRAX (8729).
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