NEW YORK, NY--(Marketwire - Nov 20, 2012) - RevTrax® today announced the launch of RevTrax OpenShare™ to connect social coupon sharing to in-store sales. The latest RevTrax innovation aimed at ushering coupons out of the digital infancy stage, RevTrax OpenShare enables marketers to socialize digital promotions, identify high-value consumers and track resulting revenue lift at the offline point of sale.
Although widely used to drive in-store sales, digital coupons routinely lack features that make it easy for consumers to share coupons and for marketers to track sharing or understand revenue impact at the offline point-of-sale. The most common roadblock between marketers and accurate tracking and measurement is the inability for consumers to access coupons without downloading third-party software or being redirected to a third-party website.
Building on RevTrax's core omnichannel digital promotions platform, RevTrax OpenShare eliminates common roadblocks to make social coupon sharing easy for consumers and social sharing insight and corresponding offline sales insight easy for marketers. OpenShare is the first social coupon technology to remove all sharing friction and to provide granular insight into how coupon discovery and generational coupon sharing impact offline sales.
OpenShare is also channel-agnostic, allowing marketers to issue social coupons via any digital channel (email, display, social, search, mobile, affiliate) and giving consumers the ability to share coupons by clicking 'share,' or by simply sharing a link or URL. RevTrax locks down coupons through a variety of proprietary security features, ensuring the risk of redemption fraud is minimal.
"Despite hand-waving by a multitude of technology providers, digital coupon technology simply has not benefitted from the type of innovation we're seeing across the broader digital and social landscape," said Dan Kersten, Consumer Promotions, Kimberly-Clark. "RevTrax is the rare exception and fits squarely within our strategy to leverage digital and social to not just drive in-store brand sales, but to have insight into how promotions are working and why."
"Digital coupons and promotions are one of the most effective vehicles for driving both existing and new customers to the online or offline point of sale," said Jonathan Treiber, co-founder and CEO, RevTrax. "RevTrax OpenShare™ gives brands and retailers the ability to execute a social sharing campaign with an easy path for consumer sharing across any channel. When combined with our core RevTrax marketing analytics platform, marketers gain incredible insight into their biggest brand advocates and which channels are having the greatest impact on sales."
Some of the world's most well known brands and retailers use RevTrax to secure and measure omnichannel digital promotions. For more information on RevTrax OpenShare, visit http://revtrax.com/solutions.php.
RevTrax® is an omnichannel promotions platform that empowers brands and retailers to drive and measure in-store sales securely through any digital marketing channel. RevTrax provides security and revenue attribution for mobile, printable, and ecommerce promotions executed across email, search, social, display, mobile and other digital channels. Founded in 2008, RevTrax is headquartered in New York City.
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