June 08, 2011 08:00 ET

RevTrax® Launches RevTrax Optics™ 3.0 Digital Couponing and Online to Offline Analytics Platform

Latest Iteration of RevTrax's Broadly Adopted Technology, RevTrax Optics 3.0 Measures, Protects and Optimizes the Impact of Printable and Mobile Coupons on In-Store Sales

NEW YORK, NY--(Marketwire - Jun 8, 2011) - RevTrax® announced today the launch of RevTrax Optics™ 3.0, the latest version of its broadly adopted digital couponing, coupon security and online to offline analytics platform. Connecting any digital promotion, including email, paid search, display, mobile and social, with any point-of-sale (POS) system, RevTrax Optics empowers retailers, restaurant chains and consumer packaged goods companies to measure, protect and optimize the impact of printable and mobile coupons on in-store sales. RevTrax is the only full-service digital coupon platform that does not require consumer registration or consumer software installation.

As digital coupons become an increasingly prevalent method for driving in-store traffic, marketers are faced with a new set of challenges. These include establishing control over distribution of coupons to target audiences, assuring that redemption fraud is blocked or minimized and understanding how a specific digital coupon led to an offline transaction. RevTrax Optics is the first technology to address all of these challenges, giving marketers the ability to maximize the performance of their digital promotions.

AMF Bowling Centers, the world's largest owner and operator of bowling centers, utilizes RevTrax to support digital promotions for its 294 bowling centers across the nation. RevTrax technology helps the company reach and engage consumers across multiple digital channels, including email, paid search, display and social media. RevTrax's analytics have given AMF the ability to track digital coupons from impression to redemption, optimize overall campaign performance and drive a significant increase in eClub membership. RevTrax's security features have additionally helped AMF to eliminate coupon fraud at the point-of-sale.

"RevTrax's platform is at the center of our digital couponing initiatives," said Merrell Wreden, Vice President of Marketing at AMF Bowling Centers. "RevTrax gives us the ability to understand how a specific digital promotion led to an offline purchase. This detailed cause and effect insight across multiple digital channels has been critical to refining and optimizing our digital strategy to ensure we achieve our promotional objectives while preserving the highest possible return on investment as measured by in-store sales."

Major features of RevTrax Optics 3.0 include:

Tracking: RevTrax Tracking™ connects digital media to in-store sales by translating information from a URL into a dynamically generated barcode or promo code on a printable or mobile coupon. By marrying information about the ad placement (site served from, type of creative, time ad was served, geographic location, search keywords, etc.) with in-store redemption data, marketers gain exceptionally strong insights into cross-channel behavior that has a proven impact on ROI.

Fraud Protection: RevTrax Fraud Blocker™ ensures that digital coupons are not posted on sites inconsistent with a marketer's brand and safeguards promotions meant for loyalty club members or other targeted groups against circulation to the general population. RevTrax Fraud Blocker also stops distribution and redemption fraud at the point-of-sale through features such as print limits, anti-screen capture, domain security, single-use links, digital fence, personalization, dynamic expiration dates, watermarking and unique barcodes.

Analytics: The RevTrax Dashboard™ provides a comprehensive view into marketers' digital campaigns, allowing users to review campaigns, generate reports and export data with the push of a button.

"Digital couponing has emerged quickly as a powerful driver of offline commerce. The flipside is that eager marketers intent on driving in-store sales have been burned by lack of attention to coupon fraud or by an incomplete understanding of how and why a digital coupon campaign drove an offline purchase," said Jonathan Treiber, co-founder and CEO, RevTrax. "RevTrax has helped countless national and regional retailers, restaurant chains and consumer packaged goods companies navigate the nuances of rolling out highly effective digital promotions that have a real impact on bottom-line performance. RevTrax Optics 3.0 is the next step in continuing our growth in these sectors."

About RevTrax®
RevTrax empowers marketers to track the effectiveness of digital media on offline transactions. The RevTrax platform offers clients an unmatched ability to securely deliver, track and optimize promotions across email, paid search, display, rich media, mobile and other digital media. Founded in 2006, RevTrax is headquartered in New York City. Visit RevTrax online at or call 1-866-996-TRAX(8729).

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