September 13, 2012 12:00 ET

RevTrax® Powers Ticketing Process for Silverpop Concert

RevTrax VerifyMyCoupon™ Helps Silverpop Manage Exclusive Number of High-Value Concert Tickets

NEW YORK, NY--(Marketwire - Sep 13, 2012) - Omnichannel promotions solution RevTrax® today announced that through its integration with Silverpop Engage it is powering the printable and mobile ticket process for Silverpop's upcoming private concert event, headlined by the band Barenaked Ladies. Silverpop is the only digital marketing provider that unifies marketing automation, email, mobile and social, and will be holding its concert on September 18 at popular San Francisco hotspot Mezzanine.

Silverpop's concert is a private gathering intended to show appreciation for Silverpop's customers, prospects and partners. Rather than outsource ticketing to a third-party service provider, Silverpop is managing the entire ticket origination, distribution and redemption process with the help of its select technology partner RevTrax. Silverpop has tapped RevTrax to enable tickets that can easily be printed or activated via a mobile phone and can only be redeemed one time per attendee. 

Tickets for Silverpop's event are protected by VerifyMyCoupon™, RevTrax's proven promotion validation technology used by hundreds of major brands and retailers to protect their digital promotions, coupons and offers. All tickets issued by Silverpop will feature RevTrax SmartLinks™ for intelligent mobile/printable device detection and single-use link capabilities. RevTrax SmartLinks make it easy for the end user to have an optimized experience based on whatever device he/she is using to engage with the promotion. Single-use links prevent unintended recipients from accessing a forwarded ticket link that has already been deactivated after being used once by the desired recipient. 

"RevTrax has been an extremely valuable partner in helping us manage ticket distribution for our annual concert, an event that has proven highly effective at appreciating and rewarding our customers, partners and prospects," said Kevin Crow, director of alliances for Silverpop. "We have peace-of-mind that the venue will be filled with concert attendees that match our invite and RSVP lists."

"Brands and retailers have long used our technology to protect their digital promotions, which are often designed to reach a specific number of consumers or regions or to be redeemable within a finite timeframe," said Jonathan Treiber, co-founder and CEO, RevTrax. "Silverpop's use of our capabilities for its concert represents one of the myriad ways in which RevTrax's VerifyMyCoupon technology can be used to secure high-value offers so they are accessed by the intended audience."

About RevTrax
RevTrax® is an omnichannel promotions solution that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel. RevTrax provides security and measurement for mobile, printable, and online promotions executed across email, search, social, display, mobile and other digital channels. Founded in 2006, RevTrax is headquartered in New York City. Visit RevTrax online at or call 1-866-996-TRAX (8729).

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