SOURCE: Rewards Network

April 17, 2008 13:33 ET

Rewards Network Helps Restaurants During Challenging Economic Conditions

CHICAGO, IL--(Marketwire - April 17, 2008) - As operating costs increase for many restaurants across the country, owners are turning to Rewards Network to boost business and attract new customers. With challenging economic issues affecting the restaurant industry, Rewards Network helps restaurants find and retain customers by offering incentives to millions of diners to visit participating restaurants. Savvy restaurant owners utilize Rewards Network without paying any upfront marketing costs, as the program cost is only paid when the Rewards Network member dines at a participating restaurant.

"Current economic conditions require smart thinking and implementation of results-producing marketing. Rewards Network offers powerful Web and email marketing to attract new diners and increase dining spend without coupons or reducing menu prices," said Rewards Network President and CEO Ronald Blake. "With the ability to provide restaurant owners with access to capital to run their business, and customer feedback provided after members dine, Rewards Network is the logical choice for restaurants seeking more business during these challenging times."

Unlike restaurant coupon promotions, the Rewards Network program has no upfront cost for stimulating incremental diners and dining spend. In addition, coupon discounts can cause revenue dilution from a broad segment of the restaurant's existing clientele which may cause a net revenue loss for the coupon promotion. "By participating in Rewards Network, we have increased our business from all over the country," says Linda DeMeo, who co-owns DeMeo Pasta and Grill restaurant in Milford, Ohio with her husband, Domenic. "One couple, they ate so much here in a year, the rewards from just our restaurant paid for their vacation to Las Vegas."

By partnering with major airlines and a college savings program, participating Rewards Network restaurants are marketed with no upfront costs through targeted emails and Web site placements to millions of active members. Customized reporting and member comments allow the restaurants to study customer feedback and trends to further improve operations. Rewards Network also offers owners access to capital in the form of pre-purchased dining credits.

About Rewards Network

Rewards Network, headquartered in Chicago, IL, powers the leading frequent dining programs in North America. Thousands of restaurants and other merchants benefit from the company's restaurant marketing efforts including email, and frequent dining Web sites. Rewards Network also provides restaurant ratings and other business intelligence as well as access to capital. In conjunction with major airline frequent flyer programs and other affinity organizations, Rewards Network provides over three million members with incentives to dine at participating restaurants. These incentives include airline miles, college savings rewards, reward program points, and Cashback Rewards(SM). For additional information about Rewards Network, visit or call 1-877-491-3463.

Contact Information

    For Rewards Network
    Bruce W. Mainzer
    Chief Marketing Officer
    (312) 521-6794