SOURCE: RGB Networks

RGB Networks

November 14, 2013 12:28 ET

RGB Networks Receives Top Recognition for Multiscreen Ad Insertion in Fierce Innovation Awards: Telecom Edition

RGB Wins "Best in Show" Honors and Is Recognized for Leadership in Multi-screen

SUNNYVALE, CA--(Marketwired - Nov 14, 2013) - RGB Networks, the leading provider of scalable multiscreen IP video delivery solutions, announced today that it has been recognized in this year's Fierce Innovation Awards: Telecom Edition, an operator-reviewed awards program from the publishers of FierceWireless, FierceTelecom and FierceCable. RGB Networks' Advertising Insertion for Multiscreen (AIM) solution won "Best in Show: Best New Revenue Creator/Enhancer" and "Best in Show: Overall Best New Product/Service" and took top honors in the "Multi-screen" category.

Jason Nelson, Publisher of FierceWireless, FierceTelecom and FierceCable, says, "The Fierce Innovation Awards celebrate the companies who are on the cutting edge of innovation in the wireless, wireline and advanced TV and network sectors of our industry. We were once again overwhelmed by the number and the quality of the applications we received." 

Winners were selected by an exclusive carrier-only panel of executives from AT&T, Cablevision System Corporation, Comcast, Cox Communications, MetroPCS, Rogers Communications, TeliaSonera International Carrier and Verizon. Full profiles of the judges can be found at https://www.fierceinnovationawards.com/telecom/2013/judges.

Judges evaluated submissions based on the following criteria: technology innovation, financial impact, market validation and end-user customer experience.

"Having such a distinguished panel of judges from many of the world's largest video service providers (VSPs) choose our AIM solution for these awards is a tremendous recognition of AIM's capabilities and the need for VSPs to use targeted advertising to generate substantial revenues from their TV Everywhere deployments," said Simone Sassoli, RGB Networks' Vice President of Marketing and Business Development. "Targeted advertising is a proven revenue generator in the set-top world earning U.S. cable operators more than $4 billion in 2011, and with RGB's new standards-based AIM solution, operators and other VSPs can extend this successful model to the world of TV Everywhere, delivering hyper-targeted ads to smartphones, PCs, tablets, connected TVs and virtually any other device that receives live or on-demand video programming." 

RGB's AIM solution allows VSPs to generate high CPM advertising revenue for their adaptive bit rate (ABR) video offerings by providing targeted and relevant ads in real time, across various stream types -- including live, VOD and nDVR -- and on their subscribers preferred viewing devices. AIM is the only solution to combine all of the dynamic ad management, execution and video processing components that make up a complete ad insertion solution for ABR-based streaming video services.

RGB's AIM targeted advertising solution includes:

  • RGB's AIM Playlist Server which detects ad signals, queries the Ad Decision Service (ADS) for ad selections and executes ad campaigns in real-time.
  • RGB's AIM Workflow Engine (AWE) provides ad and ad-supported channel workflow management as well as event aggregation, failover and analytics.
  • RGB's award-winning Video Multiprocessing Gateway (VMG), which supports the use of the SCTE 35 standard to ensure ad and HTTP stream segment boundaries are aligned for frame accurate ad replacement.
  • RGB's award-winning TransAct Packager which 'packages' H.264-encoded programs and ads into all of the leading ABR protocols (Apple HLS, Microsoft Smooth Streaming, Adobe HDS and MPEG DASH) for delivery to multiple devices.
  • RGB's TransAct Transcoder for ad preparation and adaptive bitrate encoding of ads.

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About RGB Networks
RGB Networks enables video service providers to migrate to a multiscreen environment for the delivery of linear and on-demand video over managed and unmanaged IP networks. Wide adoption of the company's IP video solutions is based on core strengths in transcoding, advertising and overlay insertion, and statistical multiplexing. RGB's solutions for video delivery to TVs, desktop and mobile devices are built to deliver the highest video quality at the best price-performance on the market. RGB's products are deployed by over 400 cable, telco, satellite, OTT and mobile operators in 40+ countries. Venture capital investment firms include Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit our website - www.rgbnetworks.com -- and IP video blog -- www.rgbnetworks.com/blog -- and follow us on Twitter @RGB_Networks.

Contact Information

  • RGB press contact, Americas:
    John Giddings
    Mobility Public Relations
    +1 (650) 245-2782
    Email Contact

    RGB press contacts, EMEA:
    Kasia Murphy / Jonathan Mathias
    Johnson King
    +44 (0)20 7401 7968
    Email Contact