SOURCE: RGB Networks

RGB Networks

April 28, 2014 08:00 ET

RGB Networks Shows Cable Operators How to Deliver New Cloud-Based Services and Targeted Ads at The Cable Show 2014

Operators Can Maximize Revenue-Generating Potential of the Cloud With RGB's CloudXtream Ad Insertion for Multiscreen (AIM) and CloudXtream Network Digital Video Recorder (nDVR) Solutions

LOS ANGELES, CA--(Marketwired - Apr 28, 2014) - Here at The Cable Show 2014 this week, in booth 1205, RGB Networks, the leading provider of the industry's most scalable, unified solutions for multiscreen video delivery, will show cable television operators how they can take advantage of the Cloud to quickly and cost-effectively deliver new TV Everywhere services and generate new ad revenues through targeted ad insertion across multiple screens.

"The Cloud clearly has the potential to revolutionize MSOs' operations, enabling operators to easily deploy new services that can seamlessly and instantly scale to accommodate customer demand -- while minimizing upfront capital costs and ongoing operational expenses," Simone Sassoli, Vice President of Marketing and Business Development at RGB Networks. "Recognizing the Cloud's potential, we launched our CloudXtream initiative last year to develop the best-of-breed solutions, business intelligence and application logic so MSOs can have everything they need to fully leverage the potential of the Cloud."

CloudXtream is the only turnkey approach that enables the deployment of an end-to-end multiscreen ad insertion or network digital video recorder (nDVR) solution in an operator's own data center or hosted private cloud. CloudXtream combines RGB's proven transcoding and packaging software solutions with OpenStack, a robust and open source cloud computing platform. To speed deployments, RGB has developed an OpenStack framework deployment model that enables deployment of up to hundreds of application instances in a matter of minutes. This allows RGB to offer operators a native OpenStack deployment platform that quickly deploys all CloudXtream Ad Insertion for Multiscreen (AIM) and CloudXtream nDVR software components as simply as a 'Video Cloud on a USB stick.'

RGB has developed an entirely different method to deploying video services in a data center, such as a cable headend. Rather than deploying dozens of individual devices -- both chassis and 'pizza boxes' -- now operators can take advantage of a true Software Defined Networking (SDN) approach to deploying services. RGB has developed both OpenStack environment creation tools as well as Orchestration business and application logic. Using RGB's CloudXtream set of tools operators can deploy services in minutes, rather than weeks.

RGB's CloudXtream framework also easily enables the integration and deployment of other third-party applications directly into the OpenStack cloud environment -- DRM, subscriber management, ad servers and other third-party products.

"Unlike vendors that have just 'embraced' the Cloud and OpenStack, we have already spent considerable time to become not just experts, but veterans with our CloudXtream initiative. Our transcoding and packaging software products were architected at inception for virtualized deployments, so utilizing them in a Cloud-based solution was straightforward," said Andy Salo, Vice President of Product Management at RGB. "Complementing our products, we have been developing relationships with other vendors to create a comprehensive ecosystem for deploying open, cloud-based applications. This approach makes CloudXtream a true best-of-breed solution that enables operators to realize the advantages of the Cloud without locking them into costly proprietary solutions that don't meet their requirements or quickly become obsolete."

RGB is already in discussions with several large cable operators and expects to shortly begin customer trials of CloudXtream. The company further anticipates that production deployments of CloudXtream could start as soon as the end of this year.

About RGB Networks
RGB Networks provides the industry's most scalable, unified solutions for multiscreen video delivery to any device. With core strengths in transcoding, packaging and ad insertion, RGB's 'Multiscreen 2.0' cloud-based solutions enable video service providers to streamline and monetize TV Everywhere and OTT services, with unmatched reliability and future-proof scalability. RGB's high-capacity cloud, software, and hardware solutions uniquely offer the density and scalability required to support the growing demand for video delivery to TVs, tablets, PCs and mobile devices with integrated functionality that simplifies service provider's network architectures and minimizes operational costs. RGB's award-winning products are deployed with over 400 video service providers worldwide, delivering solutions for traditional and OTT video services. Venture capital investment firms include Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit our website -- -- and IP video blog -- and follow us on Twitter @RGB_Networks.

Contact Information

  • RGB press contacts, EMEA:
    Kasia Murphy / Jonathan Mathias
    Johnson King
    +44 (0)20 7401 7968
    Email Contact

    RGB press contact, Americas:
    John Giddings
    Mobility Public Relations
    +1 (650) 245-2782
    Email Contact