SOURCE: Cinsay, Inc.

Cinsay, Inc.

January 25, 2011 08:35 ET

R.H. Macy Veteran Leslie Ball Tapped Vice Chairman of the Board of Directors at Cinsay, Inc.

LOS ANGELES, CA--(Marketwire - January 25, 2011) - Leslie Ball has been named Vice Chairman of the Board of Directors, it was announced today by Christian Briggs, Chairman of the Board, Cinsay, Inc. Cinsay, Inc. is an integrated media, software and e-commerce company whose proprietary video player technology allows for unprecedented marketing and sales capabilities in the enterprise e-commerce sector. Ball joins Briggs in oversight of Cinsay's Board of Directors, and will also take an active role in the company's management. The company's Board of Directors has expanded substantially over the past 60 days, with the appointments of industry leaders Tim Rothwell, Michael Jay Solomon and Stephen Rossetti recently announced.

"I am tremendously honored that Les has accepted this leadership role within the company," said Briggs in making the announcement. "He is a brilliant businessman and tactical leader whose guidance and oversight will be invaluable as we continue to expand the deployment of our e-commerce technology in the immensely profitable licensed products arena."

Cinsay has recently announced agreements to drive product sales for numerous high-profile brands, including Harrah's Interactive Entertainment World Series of Poker "WSOP," as well as for "The American Outdoorsman" and Chicken Soup for the Soul brands. The company also has announced the formation of a dedicated health/beauty/skin/personal care subsidiary called CinsaYtions, which already has numerous celebrity contracts in place, including those with Montel Williams, "The View's" Elizabeth Hasselbeck, and Supermodel and TV host Kim Alexis.

Leslie Ball most recently served as CEO and President of Corral West Ranchwear, where he guided the company in becoming one of the largest retailers of western and workware in the U.S., with 140 retails stores nationally. Previously, at Montgomery Ward Corporation, he served as President of Softgoods and Foreign Offices, as well as Executive Vice President, a role in which he directed the company's apparel business. Most notably, Ball served for 22 years in various capacities at R.H. Macy, Inc. There, he was President of Macy's East, President of Macy's Wholesale, President of Macy's South, and Chairman and Chief Executive Officer of Macy's Midwest. He earned his bachelor's degree in economics from the Detroit Institute of Technology.

Cinsay, Inc. delivers groundbreaking media and e-commerce experiences through its next-generation video, advertising, and e-commerce enterprise platform. Leveraging the latest internet and mobile technology, Cinsay provides a cost-effective and uniquely portable way for brands, retailers, and content owners to target their customers across the web, social, and mobile channels. The Cinsay platform leverages the strong impact video content has on a consumer's decision to purchase and then Cinsay's proprietary e-commerce software brings the store to the consumer and successfully turns a viewer into a shopper and a shopper into a buyer.

Based in Austin, Texas, with offices in Dallas and Los Angeles, Cinsay is a privately held company.

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    PGPR for Cinsay, Inc.
    Paul Gendreau
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