SOURCE: Danal, Inc.

Danal, Inc.

September 11, 2013 06:00 ET

Rhapsody Selects BilltoMobile's Global Subscription Solution for Mobile Payments

SAN JOSE, CA--(Marketwired - Sep 11, 2013) - BilltoMobile, the leader in mobile commerce solutions platform, announced today that it has been selected by Rhapsody to provide mobile payment services for their premium music subscriptions. The service enables Rhapsody's world-wide listeners to pay for unlimited music using their wireless carrier account.

Today, millions of Rhapsody subscribers enjoy unlimited on-demand access over more than 70 consumer electronics devices, including connected audio systems, smartphones, tablets, MP3 players and connected TVs. Subscribers are increasingly consuming digital services on their mobile devices. However, completing a payment on these devices was challenging when compared to traditional PCs and laptops. BilltoMobile now provides Rhapsody a payment option that is optimized for these "input constrained" devices.

"Consumer experience is paramount at Rhapsody and we want consumers to have the best possible music experience regardless of how they choose to stream our music service or pay for it. BilltoMobile's solution makes the purchase experience easy and intuitive across a wide variety of devices, countries, and carriers," said Scott Engel, Director, Global Payments and Risk, Rhapsody. "BilltoMobile's platform fits nicely with Rhapsody's need to support subscriptions for a global consumer base. Additionally, the responsiveness and expertise shown by their merchant support team made selecting BilltoMobile a clear and simple choice."

By using BilltoMobile's smart payment platform interfaces, merchants can offer their consumers various types of purchase options like one-time, initial trial and then paid subscription, in more than 80 countries. This enables partners to target previously untapped users that either do not have credit cards or do not feel comfortable using them online. A number of global partners in diverse verticals (such as Online Gaming, App Stores, and Social Communities) have already leveraged and endorsed BilltoMobile's streamlined checkout process to greatly improve their purchase conversion rates.

"These are fascinating, high growth times for both online music services and mobile payments, thus making the partnership between Rhapsody and BilltoMobile a winning and logical combination," said Jim Greenwell, President and CEO of BilltoMobile. "We are very excited to offer our global subscription platform, which provides coverage in more than 80 countries, to the first and the largest premium, on-demand music service in the United States."

About Rhapsody
The Rhapsody® digital music service (www.rhapsody.com) gives subscribers unlimited on-demand access to more than 16 million songs, whether they're listening on a PC, laptop, Internet connected home stereo or TV, MP3 player or mobile phone. Rhapsody allows subscribers to access their music through mobile phones, through Rhapsody applications on the Apple iPhone, iPod Touch and iPad, RIM BlackBerry, Windows Phone 7 and Android mobile platforms as well as through devices from Vizio, SanDisk, HP, Sonos and Philips. Rhapsody is headquartered in Seattle, with offices in Frankfurt, London, Luxemburg, New York and San Francisco. Rhapsody, and the Rhapsody logo are registered trademarks of Rhapsody International Inc. Follow @Rhapsody on Twitter and keep up with the latest on the Rhapsody Facebook page.

About BilltoMobile: Where Mobile Means Business
BilltoMobile is the premier provider of carrier-integrated mobile payment solutions worldwide, enabling the purchase of digital goods and services on PC, tablet and mobile phones. BilltoMobile's consumer-facing technologies promote smooth customer acquisition and conversion through easy, intuitive product design that helps thousands of businesses monetize their customers and grow their market share. BilltoMobile is the US subsidiary of Danal Co. Ltd., the pioneer and global leader in e-commerce mobile payments globally, having processed an unmatched $7 billion in transactions for over 10,000 merchant partners. Danal is listed on KOSDAQ:064260. BilltoMobile is headquartered in San Jose, California, and Danal has offices worldwide.

Press contact
For more information about BilltoMobile's platform, leadership team, merchant and reseller services, please visit www.billtomobile.com. Email: pr@billtomobile.com