SOURCE: Rhythm NewMedia

February 26, 2007 11:00 ET

Rhythm NewMedia Opens India Center

Offers Mobile Video Editing Services to Content Providers & Advertisers

GURGAON, INDIA -- (MARKET WIRE) -- February 26, 2007 -- Rhythm NewMedia Inc., a turnkey supplier of ad-supported mobile content, announced today that it has strengthened its worldwide presence by opening an office in India. Rhythm's India center is headquartered in Gurgaon (New Delhi) under the leadership of industry veteran Raj Desai as the Country Manager.

Desai has 40 years of experience in building global teams, holding senior positions within the global financial services and telecom industries, as well as successful entrepreneurial ventures. Raj was previously the Executive Director of TiE, a global non-profit network of professionals dedicated to the advancement of entrepreneurship.

Rhythm's India center will take on fundamental new product development as well as regional business development. In addition, Rhythm now has a team of seasoned video editors and sophisticated technology to cost effectively re-purpose existing videos and video advertisements to mobile phones.

"I look forward to leading the team here in India to deliver world-class products and services," said Desai. He added, "With the first 10 people already hired, we continue to actively recruit top-tier technical and other talent who would be passionate about creating some of the world's first capabilities in the exciting area of mobile advertising."

"Raj brings relevant experience and seasoned leadership skills to Rhythm and we are fortunate to have him as part of our team. He has very quickly built a team of top notch professionals who have hit the ground running," said Ujjal Kohli, CEO of Rhythm NewMedia.

Rhythm India Center will be located at:

Rhythm Mobile Media Pvt. Ltd.
1 Gurgaon Mehrauli Road, Sector 14
Gurgaon
Haryana, India
T: +98 1099 0844
About Rhythm NewMedia

Rhythm is enabling ad-supported mobile content with a comprehensive suite of mobile advertising solutions for operators. Rhythm's technology enables advertising that has broad reach, sharp targeting, and precise frequency management. Rhythm automates key business processes and enables measurement and reporting to each member of the mobile advertising value chain. In addition, Rhythm sources content and sells advertising on behalf of operator customers.

Rhythm is currently working with leading mobile operators, content providers and media agencies worldwide. www.rhythmnewmedia.com

Contact Information