October 08, 2009 08:00 ET

Ribbit Announces Availability of Mobile Productivity Solution for Oracle CRM Users

"Talk, Don't Type" Functionality Increases Sales Efficiency and Responsiveness

MOUNTAIN VIEW, CA--(Marketwire - October 8, 2009) - Ribbit, a BT company that delivers communication services that innovate and transform the way we interact, announced its Ribbit for Oracle® CRM On Demand offering is now available via a public beta. Ribbit will be demonstrating the solution during Oracle OpenWorld, October 11-15 in San Francisco. Additional details will be available at Ribbit's booth, located within the Oracle CRM On Demand Inner Circle Partner Pavilion.

In 2008, Ribbit was selected as a participant in the Oracle Inner Circle Program as a partner that has demonstrated significant value for enterprise customers and synergy with the current and future direction of Oracle CRM On Demand.

Today, Ribbit for Oracle connects mobile phone, Oracle CRM On Demand and email with integrated voice to text conversion. As customers who use CRM to manage their business become even more dependent on mobile devices, it's imperative that these sales and service organizations are empowered with technology to sell more and type less.

With Ribbit for Oracle, calls, voicemail and voice memos automatically flow into Oracle CRM On Demand along with integrated text transcriptions. Users call in notes rather than type them, accelerating information flow to the rest of the business. Inbound voice messages are automatically organized into a user's CRM application so they can be easily managed like email, without wasting time dialing in to listen or worrying about messages being deleted. Ribbit also provides an online cell phone backup in Oracle's CRM application so users can easily place, receive and log calls if their mobile device is unavailable.

"Mobile productivity is vitally important to our customers, which is one of the reasons why we chose Ribbit to be part of the Inner Circle Partner initiative," said Anthony Lye, senior vice president of CRM at Oracle. "By incorporating Ribbit's award-winning communications capabilities into Oracle CRM On Demand, we believe mobile workers will see instant productivity gains and positive returns on their CRM deployments."

"Ribbit enables businesses to achieve a rapid rise in productivity, CRM adoption and sales responsiveness by leveraging the core applications already in use," said Greg Goldfarb, vice president and general manager of enterprise applications at Ribbit. "Through extending the benefits of our rich integrated communications tools, we're uncovering new opportunities to help increase sales efficiencies among Oracle's ecosystem of customers and partners."

For more information about Ribbit for Oracle CRM On Demand or to learn more about joining the beta program, please visit http://www.ribbit.com/crm/oracle/.

About Ribbit

Ribbit is an open platform for communication innovation, bringing together the Internet, voice and data to form a new world of intelligent, integrated communication solutions. We see a future where rich voice and data travels seamlessly across devices, networks, carriers and protocols to create a better informed and more connected world. Ribbit was created to accelerate that future.

Ribbit is headquartered in Mountain View, Calif. Ribbit is a wholly owned subsidiary of BT. For more information about Ribbit, please visit www.ribbit.com.

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