SOURCE: Ribbit


February 23, 2009 11:00 ET

Ribbit for Salesforce Named "Best Mobile App of 2008" Customers Choose Ribbit for Enabling Sales Efficiency and Unique Technology

MOUNTAIN VIEW, CA--(Marketwire - February 23, 2009) - Ribbit, a BT company, announced that Ribbit for Salesforce, the first enterprise application on the market to link mobile voice communications and CRM sales productivity, has been named "Best Mobile App of 2008" by customers. Ribbit for Salesforce is the first commercial application built on Ribbit's platform, which has attracted over 10,000 developers who are creating enterprise and consumer "voiceware" applications.

Ribbit for Salesforce helps sales organizations do more with less by reducing their administrative burden, and helping them become more responsive and collaborative. Ribbit offers a voice-to-text conversion capability enabling salespeople to dictate notes and memos using their mobile phones, which automatically flow directly into and their email inbox -- eliminating the need to type updates. The solution further simplifies sales management by storing and organizing voicemail like email in, with messages fully mapped to leads, contacts, and in-progress deals. In addition, all voice messages are delivered as SMS or email so you can respond or forward immediately, without dialing into voicemail.


Ribbit for Salesforce has gotten strong traction across a number of verticals including financial services, high tech, real estate, healthcare, and insurance. It delivers significant benefits to both the individual user as well as to management, and Ribbit customers are responding.

"Our industry is under extreme pressure to do more with less, and our ability to work smarter and more efficiently is one of the keys to our continued success," said Will Stacy, director of marketing for Drive Financial, one of the fastest-growing companies in the automotive finance sector. "Ribbit for Salesforce is exactly the type of solution we look for. It allows each salesperson to be more responsive to leads and to take advantage of every opportunity."

"We rely on Ribbit to deliver voice messages as text attached to contacts, in email, and on our phones," said Lloyd Fremed, General Manager at Xerox Scan and Print. "We record voice messages as text for easy forwarding. It's great to have messages automatically attached to contacts within"

"Ribbit makes us more productive and responsive to customers," said Kevin Edelmann, CRM Solutions Administrator for Delta Dental. "It's become essential to our workflow and our sales people love it."


"The Best Mobile App of 2008 award is especially gratifying as it's purely based on customer reviews," said Greg Goldfarb, GM of enterprise applications for Ribbit. "We are solving core productivity challenges faced by mobile workforces, and our roadmap over the next six months will deliver another big step forward."

Ribbit for Salesforce is an AppExchange Certified Application and is available to all U.S.-based customers using Professional Edition and above. For more information or to learn about Ribbit's free pilot program, please visit


Ribbit is an open platform for communication innovation, bringing together the internet, voice and data to form a new world of intelligent, integrated communication solutions. We see a future where rich voice and data travels seamlessly across devices, networks, carriers and protocols to create a more connected world. Ribbit was created to accelerate that future.

Ribbit is headquartered in Mountain View, CA. Ribbit is a wholly owned subsidiary of BT. For more information about Ribbit, please visit

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