SOURCE: Ribbit


February 25, 2009 13:11 ET

Ribbit Joins Circus Mashimus at SXSW Interactive Festival

Ribbit Offers APIs to Developers Participating in Mashery's Best Mashup Contest

MOUNTAIN VIEW, CA--(Marketwire - February 25, 2009) - Ribbit -- Silicon Valley's first programmable phone company -- today announced that it will provide its APIs to developers participating in Circus Mashimus, Mashery's mashup contest at this year's SXSW Interactive Festival in Austin, Texas, March 14-15. Ribbit's participation gives interactive developers the ability to add Ribbit's powerful voice and voice-to-text capabilities to application mashups that include newly accessible data from Best Buy,, and Billboard, which are also making APIs available for the contest. Prizes for the best mashups include a MacBook Pro and several 42" flat-screen televisions.

Ribbit, an open platform for multi-protocol communication, empowers developers, integrators and product inventors to create new communication solutions for private businesses, global enterprises, vertical markets and the masses. Ribbit's community of developers now has over 10,000 members, and Ribbit for Salesforce, the first enterprise application on the market to link mobile voice communications and Software as a Service (SaaS) business workflow, was recently named "Best Mobile App of 2008" by the user community.

"When you consider Ribbit's messaging, voice and notification capabilities, it's the perfect API to complement any mashup, adding new levels of user engagement and interaction," said Chuck Freedman, Ribbit's director of developer platform who will be attending Circus Mashimus, and will be available to meet with developers participating in the contest. "The key to working with any API is knowing its full range of services, which is why we've spent so much time providing precise documentation, dozens of starter sample apps and even video tutorials -- all available at Thanks to sample code for nearly all Ribbit features, developers tell us they're up and running in five minutes, even if they've never worked with Flash or Flex before."

The Mashery Circus Mashimus lounge lets attendees hook up with friends and colleagues, watch an API demo, put the finishing touches on their API contest submissions, meet new people, get expert advice and just relax. Participants can get a head start on developing their mashups by registering early and getting access to the APIs. For more information on the lounge and contest, please visit --

Added Freedman, "A big advantage for developers in any economy is having the chance to present their work in the spotlight, especially at such a prestigious event as SXSW Interactive. Never has there been a platform more interactive than Ribbit's voice and messaging service, helping developers to create the most engaging and fun mashups that can also deliver incredible productivity enhancements for businesses."

Final Act of the Killer App Challenge

SXSW also marks the end of Ribbit's Killer App Challenge, a contest for developers to create the next killer application on the Ribbit open platform for integrating voice communications in applications, web sites, and communities. The Ribbit team will be reviewing the final submissions, and demonstrating the top submissions from previous Checkpoint Challenges at the Ribbit booth in the Circus Mashimus lounge.

Cash prizes totaling $90,000 will be awarded to the most compelling, creative, and useful application in each of five development categories, as well as the grand prize for the best overall entrant. Submissions for the final, grand prize will be accepted through March 12 at 3pm EST. Full contest details can be found at

About Ribbit

Ribbit is an open platform for communication innovation, bringing together the Internet, voice and data to form a new world of intelligent, integrated communication solutions. We see a future where rich voice and data travels seamlessly across devices, networks, carriers and protocols to create a better informed and more connected world. Ribbit was created to accelerate that future.

Ribbit is headquartered in Mountain View, Calif. Ribbit is a wholly owned subsidiary of BT. For more information about Ribbit, please visit

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