SOURCE: Ribbit


February 23, 2010 14:11 ET

Ribbit Wins AppExchange Best of '09 Award for Mobile Solution's Annual Awards Honor AppExchange Partners Based on User Reviews

MOUNTAIN VIEW, CA--(Marketwire - February 23, 2010) - Ribbit, a BT company that delivers communication services that innovate and transform the way we interact, announced today it was named the winner of's AppExchange Best of '09 Awards in the "best of mobile" category for the second consecutive year. Ribbit received this recognition for its ability to take customer success to new levels.

"The AppExchange is a marketplace for customers to find innovative applications designed to extend the benefits of cloud computing throughout their organizations," said Kendall Collins, chief marketing officer, "Ribbit for Salesforce CRM can help our customers realize tremendous success in the cloud. We congratulate Ribbit for its customer success and achievement as the top-ranked mobile app on AppExchange in 2009."

Ribbit was recognized for its Ribbit for Salesforce CRM solution, the sales productivity tool that unifies voice and SMS communications, CRM, email and voice-to-text transcriptions to help users work less and sell more. Ribbit customers can dictate sales updates into Salesforce CRM; create custom records or email drafts by voice; send personal or automated SMS text messages for event and task reminders; read voicemail on-the-go as SMS text or email; and easily map calls and voice messages to leads, contacts, opportunities, accounts, cases and other CRM records. It works seamlessly with existing mobile phones and Salesforce CRM accounts to enable rapid adoption and ROI.

"Nearly 43 percent of the firms who have implemented a core CRM application such as Salesforce CRM are now providing reps access to those applications via mobile devices," said Jim Dickie, managing partner, CSO Insights. "As sales teams see the power of providing knowledge to reps during sales calls, as well as gathering insights from them right after the call, we expect the adoption of next-gen solutions like Ribbit to continue to climb."

"For my sales users, the biggest benefit of using Ribbit for Salesforce CRM is being able to call in meeting notes directly after a meeting. That way, important sales information doesn't get lost or forgotten because they have to wait until later to login and type the meeting notes. Being able to flow that information directly into Salesforce CRM is a big time saver," said Linda Thompson, CRM intelligence manager, Russell Investments.

"A big thank you to all our customers who voted for Ribbit and who provided fantastic input for our roadmap. The addition of managed outbound text messaging from Salesforce CRM to advanced inbound voice-to-text capabilities extends our unique mobile sales efficiency solution and sets the foundation for a new trajectory of innovation," said Greg Goldfarb, vice president and general manager of enterprise applications for Ribbit.

The mobile category, one of 10 separate award categories, recognizes solutions that extend the power of Salesforce CRM and to mobile devices. The "Best of" customer choice awards honor AppExchange partners who have had excellent user reviews in a specific calendar year. They are awarded based on user-contributed reviews and do not reflect the opinions of, its employees or partners.

Ribbit for Salesforce CRM is available in the U.S. and the U.K. Ribbit offers free enterprise pilots and pricing starts at $15 per user per month with no additional set-up fees.


Ribbit is an open platform for communication innovation, bringing together the Internet, voice and data to form a new world of intelligent, integrated communication solutions. We see a future where rich voice and data travels seamlessly across devices, networks, carriers and protocols to create a better informed and more connected world. Ribbit was created to accelerate that future.

Headquartered in Mountain View, California, Ribbit is a wholly owned subsidiary of BT. For more information about Ribbit, please visit

About BT

BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2009, BT Group's revenue was £21,390 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit

About the Platform and AppExchange is the only proven enterprise platform for building and running business applications in the cloud. The platform powers the Salesforce CRM ( applications with more than 800 ISV partner applications like those from and Fujitsu, and more than 135,000 custom applications used by's 67,900 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on the platform can be easily distributed to the entire cloud computing community through the AppExchange marketplace at