SOURCE: Pop2Life


June 21, 2016 08:00 ET

Ribyt Rocks the Special Events Industry

Newly Released Guest Management Tool Targets Special Events, Corporate + VIP Hospitality and Incentives Market

NEW YORK, NY--(Marketwired - June 21, 2016) - Ribyt, a guest management tool designed and developed by award-winning NYC experiential marketing and events agency Pop2Life, is now available for license to destination management companies, major brands and special event planners. The cloud-based software is solely focused on customizing, personalizing and managing every detail of the guest experience while saving a significant amount of time and human resources. Unlike spreadsheets, Ribyt is completely dynamic, automatically building and updating personalized itineraries for each guest while providing up-to-the-minute reporting for vendors and venues. The platform has already been used to manage thousands of guests attending celebrated and VIP events hosted by iHeartRadio, HGTV, Royal Caribbean, MTV, Atlantis, Nickelodeon, Sony Music, Universal, and many more.

"While the event management software market has been burgeoning, most solutions are focused on the production logistics side, or they're only useful for simple events that just require a basic guest list and check-in. Ribyt is 100% focused on customization and personalization, providing event professionals one place where they can manage complex and always-changing guest logistics for multiple types of guests," says Eric Murphy, founder and CEO of Ribyt and Pop2Life.

"We could never manage the thousands of guests we have annually at our high profile iHeartRadio events and festivals without Ribyt. Whether it's one of our most important advertisers of one of our valued listeners, Ribyt ensures everyone's expectations are exceeded," says Darren Pfeffer, SVP of entertainment marketing at iHeartRadio.

Currently, Ribyt allows its users to create and send custom, dynamic guest invites and efficiently manages RSVPs, digital documents (i.e. legal forms), guest travel, accommodations, transportation, activities, amenities, guest lists, check-in, on-site guest communication (i.e. SMS & email), and more.

Murphy continues, "Pop2Life initially built this solution years ago to eliminate the pain of using spreadsheets and we used and improved it over the course of several years. All of our clients kept telling us there was nothing like this in the market and we should consider licensing it to other event companies. So, we spent a couple years re-building the platform to create an enterprise level SaaS product that will continue to evolve as the events industry moves deeper into guest personalization."

Additional features that will launch later this year include a supercharged check-in tool with host alerts, automatic flight data import from email confirmations, guest package payments, RFID support and a "mind blowing, dynamic seating tool," adds Murphy.

Ribyt has offices in New York, Phoenix and Cape Town, South Africa. For more information and to set up a demo, please visit:

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