Richardson International Limited

Richardson International Limited

March 21, 2011 11:10 ET

Richardson Launches Healthier Popcorn Oil and Topping

WINNIPEG, MANITOBA--(Marketwire - March 21, 2011) - Moviegoers can now have their popcorn and eat it, too!

Richardson Oilseed Limited, a Canadian-based company and one of the world's most prominent canola suppliers, has developed a canola-based popcorn popping oil and popcorn topping that replaces the unhealthy oils and fats with a healthy alternative. Richardson will showcase its new canola-based, popcorn oil products at the cinema-themed tradeshow CinemaCon in Las Vegas, March 28 to 31, 2011.

"Our canola-based Pop-It popping oil and Top-It popcorn topping has the same buttery flavour that people love, without the added saturated fat and without sacrificing any of the taste," says John Haen, Vice President, Nutrition for Richardson Oilseed. "People can still have their movie popcorn, but know they are making a healthier choice."

Pop-It canola popping oil is a healthier alternative to coconut oil, which is typically used to pop popcorn. With only seven per cent saturated fat, canola oil has the lowest saturated fat of all major vegetable oils and is much healthier than coconut oil, which has up to 90 per cent saturated fat. Canola oil is high in monounsaturated fatty acids, which have been shown to reduce blood cholesterol levels, and has moderate levels of essential polyunsaturated fatty acids. A rich source of vitamin E, demand for canola oil is on the rise due to its nutritional attributes.

"Today's consumers are much more health-conscious and they are demanding healthier choices in the foods they eat, including snack foods," says Haen. "At Richardson, we are focused on developing healthy solutions for the food industry using Canadian canola products."

Richardson Oilseed is a division of Richardson International Limited, Canada's largest, privately owned agribusiness. Richardson is a worldwide handler and merchandiser of all major Canadian-grown grains and oilseeds. Based in Winnipeg with over 1,600 employees, Richardson is one of Canada's 50 Best Managed companies and is recognized as a global leader in agriculture and food processing.

Contact Information

  • Richardson International Limited
    Tracey Thompson
    Director, Corporate Communications
    (204) 934-5169 or Cell: (204) 934-5169