Richardson Oilseed Limited

Richardson Oilseed Limited

March 24, 2011 18:11 ET

Richardson Launches Healthier Popcorn Oil in Australia & New Zealand

WINNIPEG, CANADA--(Marketwire - March 24, 2011) - With today's health-conscious consumers demanding healthier choices, manufacturers are replacing unhealthy oils and fats with healthy alternatives such as canola oil. Richardson Oilseed Limited, a Canadian-based company and one of the world's most prominent suppliers of canola, is launching a new canola-based popcorn popping oil in Australia and New Zealand. 

Pop-It canola popping oil is a healthier alternative to coconut oil, which is typically used to pop popcorn. With only seven percent saturated fat, canola oil has the lowest saturated fat among all major vegetable oils and is much healthier than coconut oil, which has up to 90 percent saturated fat. Canola oil is now the world's third most popular vegetable oil, behind palm and soybean oils. 

"Our canola-based Pop-It popping oil has the same buttery flavour people love without the added saturated fat and without sacrificing any of the taste," says John Haen, Vice President, Richardson Oilseed. "Moviegoers can still enjoy their popcorn and know they are making a healthy choice."

Richardson, which recently announced a multi-year, $190-million investment into its Canadian canola oil processing facilities, will showcase its new popcorn oil products at the upcoming cinema themed tradeshow CinemaCon in Las Vegas, U.S. from March 28 to 31, 2011. 

"Consumers are very sophisticated and knowledgeable about their health and the foods they eat," says Haen. "This product contains no tropical fats and has already been a huge success in many other countries around the world. Now we are excited to be launching Pop-It in Australia and New Zealand."

Richardson has a relationship with Cookright Filtering Services in New Zealand.

Richardson Oilseed is a wholly-owned subsidiary of Richardson International Limited, Canada's largest, privately owned agribusiness. Richardson International is a worldwide handler and merchandiser of all major Canadian-grown grains and oilseeds. Richardson is one of Canada's 50 Best Managed companies and is recognized as a global leader in agriculture and food processing.

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