Richardson Oilseed Limited

Richardson Oilseed Limited

March 24, 2011 18:11 ET

Richardson Launches New Healthy Popcorn Oil in Korea

WINNIPEG, CANADA--(Marketwire - March 24, 2011) - With today's health-conscious consumers demanding healthier choices, manufacturers are replacing unhealthy oils and fats with healthy alternatives such as canola oil. Richardson Oilseed Limited, a Canadian-based company and one of the world's most prominent suppliers of canola, is launching a new canola-based popcorn popping oil in the Korean market.

Pop-It canola popping oil is a healthy alternative to coconut oil, which is typically used to pop popcorn. With only seven percent saturated fat, canola oil has the lowest saturated fat among all major vegetable oils and is much healthier than coconut oil, which has up to 90 percent saturated fat. Canola Oil is now the world's third most popular vegetable oil, behind palm and soybean oils. 

Richardson is showcasing its new popcorn oil products at next week's cinema-themed tradeshow, CinemaCon, in Las Vegas, U.S. from March 28 to 31, 2011.

"Our canola-based Pop-It popping oil has the same buttery flavour people love without the added saturated fat and without sacrificing any of the taste," says John Haen, Vice President, Richardson Oilseed. "Moviegoers can still enjoy their popcorn and know they are making a healthy choice."

Richardson was the first company to introduce canola oil in Korea in the 1990's under the Canola Harvest brand. Richardson has partnered with two Korean companies to offer Pop-It canola oil to Korean consumers. Both CTC Bio Inc., a Korean-based functional food supplier, and North America Grain Ltd, which has offices in Canada and Korea, will assist Richardson in launching this new product. 

"Korean consumers are very sophisticated and knowledgeable about their health and the foods they eat," says Haen. "This product has been a huge success in many other countries and now we are excited to be launching Pop-It in Korea."

Richardson Oilseed is a wholly-owned subsidiary of Richardson International Limited, Canada's largest, privately owned agribusiness. Richardson International is a worldwide handler and merchandiser of all major Canadian-grown grains and oilseeds. Richardson is one of Canada's 50 Best Managed companies and is recognized as a global leader in agriculture and food processing.

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