SOURCE: Lucktastic

August 14, 2017 09:00 ET

Rick Busch Joins Lucktastic as Chief Financial Officer

Former Publishers Clearing House CFO brings expansive and strategic leadership experience to one of the fastest growing lifestyle apps in the marketplace

NEW YORK, NY--(Marketwired - August 14, 2017) - Lucktastic, a pure play, free app and entertainment destination that is reimagining winning experiences, rewards, and discovery, announced today that Rick Busch has joined the company as Chief Financial Officer. Rick comes to Lucktastic from Publishers Clearing House (PCH) where he served as Senior Vice President and Chief Financial Officer. During his 15-plus years at PCH, Rick played a pivotal role in the growth and diversification efforts as the company transformed into a leading interactive media company offering a broad range of products and digital entertainment services to consumers.

"As one of the fastest growing lifestyle apps in the sweepstakes and rewards space, what the team at Lucktastic has accomplished in five years is amazing," said Rick. "This is an exciting opportunity for me to partner with the executive team at Lucktastic and help strategically innovate as the company continues its growth trajectory."

With a significant footprint on iOS and Android, Lucktastic reaches millions of mobile-first consumers each week across the app and social media platforms. The company's core audience, the highly desired 18-35 female millennial consumer, has galvanized the expansion of advertisers over the last few years.

"We are excited to add Rick to the team and are confident that his expertise will play a key role in our continued growth. Over the last two years we have increased revenue by more than 300% and are investing in both talent and technology that will help us broaden our reach and accelerate growth for the foreseeable future," said Tony Vartanian, co-founder of Lucktastic.

In addition to Rick, the company has recently hired talent from household name brands that include Facebook, Topps, Sony, and IAC. The co-founders believe that this latest infusion of expertise demonstrates a continued commitment to growth as they expand advertiser and partner relationships.

"Rick has great experience dealing with investment bankers and has evaluated and successfully closed on multiple acquisitions," continued Alex Betancur, co-founder of Lucktastic. "Given where we are in Lucktastic's history, the team is confident that we can leverage Rick's talents across the organization. This is a very exciting time for our company."

About Lucktastic
Considered one of New York City's fastest growing mobile-first companies, Lucktastic, a Jump Ramp company, is the leader in delivering innovative promotions, rewards, and instant winning experiences. The company connects consumers with top partners in mobile gaming, commerce, branding, and product discovery. The pure play, free-to-play Lucktastic app launched in 2014 and has quickly built an engaged and loyal customer base. With over 20 Million installs and a dominant social footprint in excess of 7 million US consumers that includes nearly 3 million Facebook fans, the Lucktastic brand reaches 15 million weekly unique American consumers through its app, mobile web content and it's leading Lucktastic Live broadcast. For more information visit www.jumpramp.com.

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