SOURCE: American Marketing Association - Phoenix Chapter

April 19, 2007 18:06 ET

Rick Smith, CEO of Taser International, to Speak to Phoenix AMA About Successful Product Revitalization Strategies

PHOENIX, AZ -- (MARKET WIRE) -- April 19, 2007 -- The original TASER was introduced in 1974. After 25 years, the product was a commercial failure. Then, in 1999, TASER International introduced a new model, the TASER M26. The M26 lead to explosive growth, taking the company public and driving TASER International to be the top performing stock on Wall Street in 2004. In his presentation to the Phoenix chapter of the American Marketing Association on Wednesday, April 25th, CEO and Founder of Taser International, Rick Smith, will reveal the marketing and product strategies that revitalized the TASER product and saved the company.

Luncheon attendees will learn:

--  How to resuscitate a "dead" product through customer driven design
--  How to use variable printing technology to personalize cost-benefit
    analysis for potential customers
--  About the benefits of integrating Personal URLs (PURLS) with direct
    mail to drive prospect response
--  How Taser transitioned a professional product to a consumer product
    (new TASER C2)
When:    Wednesday, April 25th
         11:30 a.m. to 1:00 p.m.
Where:   Phoenix Country Club
         2901 N. 7th Street
         Phoenix, AZ  85014
This is a luncheon event and a large attendance is expected. Those interested in attending should RSVP by April 23rd, 12:00 p.m. at

About AMA Phoenix

Established in 1958, the Phoenix Chapter of the American Marketing Association has nearly 400 active members. AMA Phoenix provides ongoing professional development services, members-only programs and networking events to a diverse mix of marketing professionals. The Chapter also sponsors the annual Spectrum Awards held in May. To find out more about AMA Phoenix or upcoming events, please visit:

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