Molson Canada

Molson Canada

August 16, 2007 15:39 ET

Rickard's Original White Now in Bottles Across Western Canada

Divine new Rickard's Original White, a white beer with hints of citrus and coriander

TORONTO, ONTARIO--(Marketwire - Aug. 16, 2007) - Rickard's Original White, a unique brew, is now available in bottles to purchase across Western Canada for the ultimate enjoyment of beer enthusiasts in search of a new flavour experience.

Brewed in the Belgian tradition, Rickard's Original White is an unfiltered wheat beer with a natural cloudiness, and distinctive hints of citrus and coriander.

"Today's beer drinkers are developing a more refined taste - Rickard's White has a unique and refreshing flavour that caters to this evolving taste," Brigitte Marcotte, Director, National Marketing, Rickard's™. "We had a very successful launch of Rickard's White on tap this past spring and anticipate a similar response from beer drinkers now that they can enjoy this beer in the comfort of their own backyard."

In May 2006, Molson completed an initial test phase which involved the exclusive distribution of Rickard's Original White in draught form to bars and restaurants in major centres across Canada. The outstanding success of this test phase inspired Molson to move ahead with product bottling and official launch.

Still available on tap for on-premise consumption in bars and restaurants, Rickard's Original White is now available in 341 ml bottles, cases of 6 and 12 bottles, as well as in 12-bottle Taster's case which also includes a selection of Rickard's Red and Rickard's Honey Brown.

Rickard's Original White's Slice-of-Orange Ritual

Rickard's Original White, just like all Rickard's brand beers, is brewed with specialty malt which lends a unique taste to this family of products. Carefully formulated in the Belgian tradition by Molson's master brewers, this new Rickard's white beer features a blend of the following ingredients:

- Wheat: Makes Rickard's Original White a smooth, pleasant-tasting
easy-drinking beer. The unfiltered wheat accounts for the beer's natural cloudiness;

- White oats: Lends a creamy touch for a silky smooth sensation on the tongue;

- Coriander: Adds a fragrant hint of spice;

- Orange peel: Adds a hint of fruit and leaves a distinctively refreshing aftertaste

To enjoy Rickard's Original White at its best, Molson proposes serving this new white beer as follows: serve very cold in a chilled beer mug, with a slice of orange to enhance the refreshing hints of citrus and coriander. Rickard's Original White, an ale, contains 5.4 per cent alcohol per volume.

About Molson Canada

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's preferred brewer. The Company proudly offers the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, Foster's Lager and Tiger. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

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