Cervelo TestTeam

Cervelo TestTeam

March 31, 2009 08:01 ET

Ride with Cervelo TestTeam

TestTeamTravel, introducing a new level of fan access

LITTAU, SWITZERLAND--(Marketwire - March 31, 2009) -

Attention: Travel Editors

Cervelo TestTeam is pleased to announce TestTeamTravel, a new opportunity for fans to participate in professional cycling.

Cycling's traditional focus on winning races results in the riders being shielded as much as possible from anything that could interfere with this goal, including sometimes cycling fans. While racing is also important for the Cervelo TestTeam, its two other goals - Product development and Fan access - carry equal weight.

The newest way for the TestTeam to improve fan access is through TestTeamTravel, which will give fans the full pro treatment with the opportunity to get closer than you've ever been to both the action and the riders. TestTeamTravel packages are now available for the Classics and the Giro d'Italia. Packages for the Tour de France will be available soon.

"Our trips offer a great combination of activities. Fans get their own TestTeam bike for the duration of the event, ride part of the racecourse, meet the team for dinner and watch the team perform in the race. Because the team was set up with Fan access in mind, our riders are very open to this interaction with fans, and the first events at the Tour of California have borne this out."

To bring this opportunity to fans Cervelo TestTeam is partnering with Velo Associates, experts in pairing travel and cycling expeditions. "The unprecedented access TestTeamTravel will have to the team is what sets these itineraries apart from the others that are offered for cycling's premiere events," said Steve Masters, managing director of Velo Associates. We are excited and proud to be involved with Cervelo TestTeam on such an innovative and unique project. All of us at Velo Associates are looking forward to a truly unique season with our guests."

TestTeamTravel Benefits:

- Travel to the greatest cycling races on earth;

- An intimate, exclusive atmosphere (All trips, unless indicated otherwise, are limited to a small group of no more than 20 guests);

- Meet the team;

- Get a full team kit;

- Try out the team bikes;

- Receive a massage from the soigneur;

- Ride/race on the actual course;

- Watch the TestTeam race over the same course.

- Cyclists who wish to travel with a non-cycling friend or significant other; please note pleased that non-cycling participants will receive a reduced rate for their portion of the trip.

For further information, details and application forms for TestTeamTravel, visit www.cervelo.com/travel.

Media Note: Media interested in participating in and writing about a TestTeamTravel experience should contact us directly.

ABOUT CERVELO TESTTEAM

The bike industry's thought leaders - Cervelo, Zipp, Speedplay, Vittoria, 3T, Rotor, fi'zi:k, Castelli and ZipVit have put a new spin on professional cycling and product innovation with the formation of the Cervelo TestTeam. Though the arrivals of 2008 Tour de France winner Carlos Sastre and sprint ace Thor Hushovd leave no doubt about the performance level of the team, racing success is not the team's only goal. Of equal importance to the partners in this project is the involvement of Cervelo TestTeam riders in product development and technical feedback. Last but not least, riders will participate in activities with fans, making the sport more accessible. For further information visit: www.cervelo.com/team.

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