Right On Interactive Selects Clarus Communications to Lead Messaging and Public Relations Efforts

CHICAGO, IL and INDIANAPOLIS, IN--(Marketwire - Apr 18, 2012) - Clarus Communications (www.teamclarus.com), a business-to-business (B2B) public relations agency focused on driving revenue growth for clients, has been tapped to lead the messaging and public relations efforts for Right On Interactive. Based in Indianapolis, Right On Interactive (www.rightoninteractive.com) offers a customer lifecycle marketing software solution that helps organizations win, keep and grow business.

Clarus is tasked with increasing brand awareness for Right On Interactive and helping to drive sales leads through public relations.

"Right On Interactive is unique in the marketing automation space because we help companies build customer engagement throughout the lifecycle of every customer and prospect," said Troy Burk, founder and CEO of Right On Interactive. "Clarus Communications will help us educate marketers about our holistic view of customers, build our brand awareness and drive leads through public relations."

"It's exciting for us to work with a company like Right On Interactive, which is doing something unique in an established industry," said Mara Conklin, president of Clarus Communications. "Being able to articulate the difference is crucial, so messaging is an important component of our public relations program. Since Right On Interactive is a high growth company, we are anxious to use public relations to help fuel the company's growth."

About Clarus Communications
Clarus Communications is an independent, business-to-business (B2B), public relations firm that specializes in delivering measurable results and driving revenue for companies. Clarus Communications' programs create sales opportunities for clients by helping them focus their message, engage with more prospects and strengthen existing customer relationships. Clarus has offices in Chicago, Philadelphia and Bentonville, Ark. More information is available at www.teamclarus.com, on Twitter @TeamClarus or Facebook www.facebook.com/ClarusPR.

About Right On Interactive
Right On Interactive is a customer lifecycle marketing automation software company that helps organizations win, keep and grow business. Right On Interactive's solution drives prospect and customer engagement throughout the entire lifecycle of an individual's or organization's relationship with a brand. Right On Interactive serves clients of all sizes in various industries, with a focus on the technology, finance and retail sectors. Founded in 2006, Right On Interactive is privately held and is headquartered in Indianapolis. For more information, visit www.rightoninteractive.com or follow on Twitter, @roi_marketing.