SOURCE: RightSmile

RightSmile

December 03, 2010 08:00 ET

RightSmile in Final Phase for Contract With As-Seen on TV Firm

PORT ST. LUCIE, FL--(Marketwire - December 3, 2010) - RightSmile, Inc. (PINKSHEETS: RIGH) (www.RightSmile.com), the leader in Cosmetic Laser Teeth Whitening is pleased to announce that it has reached tentative terms with a major 'As-Seen on TV' marketing firm, to bring the RightSmile home laser teeth whitening product to market. This agreement is expected to catapult the RightSmile consumer products division to a potential of $50,000,000 plus in the US market alone.

Insiders at the marketing firm believe that this product has the same or greater potential as the much heralded 'Snuggie.' It has been agreed to withhold the final 'brand name' until nearer to or simultaneously with the TV launch, to further build excitement around the brand. Once the contract is complete, the RightSmile consumer product and family of add-ons is to be fast-tracked and test airings are expected as early as February, with full roll-out of a multimillion dollar media campaign to begin on the heels of the successful test.

In addition to 'As-Seen on TV' spots, the product will be further marketed by this group via retail and on-line venues. While no final retail price is being announced at this time, it is safe to assume that the price will be very competitive so as to easily remove the barrier to adoption by consumers... and deliver results far exceeding other 'Off the Shelf' products.

The engineering design firm that will deliver the enhanced home-product has been engaged by RightSmile and foresees no delays in meeting this demanding schedule. They believe that the proto-type will be finished before Christmas and production-ready just after the first of the year.

About RightSmile®:

Based in Port St. Lucie, RightSmile®, Inc. engages in the distribution of branded and private label Cosmetic Laser Teeth Whitening products addressing multiple markets.

The Company believes all remarks made in the release to be accurate to the best of its knowledge.

The foregoing press announcement contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. In particular, management's expectations could be affected by, among other things, uncertainties relating to our success in completing acquisitions, financing our operations, entering into strategic partnerships, engaging management and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

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