SOURCE: RightSmile


December 28, 2010 08:00 ET

RightSmile the Leader in Cosmetic Laser Teeth Whitening Is in Discussions With a Major MLM Company That Is Expected to Add LazerWhite to Its Product Line

Gel Reorders Expected to Exceed Several Hundred Thousand per Month

PORT ST. LUCIE, FL--(Marketwire - December 28, 2010) - RightSmile, Inc. (PINKSHEETS: RIGH) (, the leader in Cosmetic Laser Teeth Whitening, is pleased to announce that it has been in discussions with a major Multi-Level Marketing Company to add LazerWhite to its product line for domestic and international sales.

RIGH has retained a design firm to build a custom headset for RightSmile that can be produced at a level that makes it extremely attractive to a MLM company. RIGH will be able to deliver LazerWhite at a price point that will create a profit, but will enable the sales of thousands of units per month. The transaction makes sense for RIGH, it will allow the MLM to use the headset as a loss leader to get the product to the masses and then sell the gels... the razor and blade. The gels are where the money is, assuming 100,000 headsets are sold, recurring monthly volume of the gel could be worth $500,000 per month. The down line of the MLM company RIGH is speaking with has the ability to sell thousands of units per month.

In further news, tests of a new web marketing campaign have produced significant results. The initial test location has experienced increased whitening volumes of 8-10 sessions per week. An additional 5 SmileShoppes are targeted for web testing in the coming days, and if results are similar to those experienced in the initial store, the campaign will be rolled-out system wide.

About RightSmile:

Based in Port St. Lucie, RightSmile, Inc. engages in the distribution of branded and private label Cosmetic Laser Teeth Whitening products addressing multiple markets.

The Company believes all remarks made in the release to be accurate to the best of its knowledge.

The foregoing press announcement contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. In particular, management's expectations could be affected by, among other things, uncertainties relating to our success in completing acquisitions, financing our operations, entering into strategic partnerships, engaging management and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

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