SOURCE: RightSmile

RightSmile

May 18, 2010 08:00 ET

RightSmile® Announces Completion of Its Dental Grade Whitening Gel Line DentiGel

A Market Worth Over $10,000,000 Annually

PORT ST. LUCIE, FL--(Marketwire - May 18, 2010) - RightSmile, Inc. (PINKSHEETS: RIGH) (www.RightSmile.com) the leader in Cosmetic Laser Teeth Whitening has publicly announced the final development of its state of the art Dental Grade Teeth Whitening Gel Formula. Product and marketing information will soon be available via www.DentiGel.com which RightSmile recently acquired.

"With just a modest market penetration of 1% of the total available Dentists in the US in the first year, we can anticipate sales revenue well north of $10,000,000, assuming as few as only six whitening sessions per week per professional are done," indicated, Mr. Caiazzo, President, RightSmile, Inc.

RightSmile® has acquired the website www.DentiGel.com as part of its marketing strategy to expand into multiple vertical teeth whitening markets. DentiGel will provide dental grade whitening products designed exclusively for Dentists. The Kaiser Family Health Foundation estimates there is available market of over 230,000 Dentists in just the US as of 2008. DentiGel provides the solution to the major challenges of cost, time and tooth/gum sensitivity caused by procedures offered by many competitors. DentiGel revolutionizes dental teeth whitening by allowing dental professionals to deliver a cost effective, painless and time saving procedure at a fraction of the cost offer by others. DentiGel products will allow the dental professional to compete favorably with take-home and other office-based solutions. 

"DentiGel will allow dental professionals to dramatically reduce costs and time commitments required for current whitening solutions, thereby increasing the incidence of in-office whitening as much as 10 fold or more. The DentiGel system is designed to eliminate custom tray molding and gel dosing, as well as difficult storage methods required for today's products. The DentiGel product revolutionizes in-office whitening; it allows dental support personnel, under the guidance of a licensed dental professional, to swiftly and safely complete a whitening session," further said, Mr. Caiazzo.

About RightSmile®:

Based in Port St. Lucie, Florida, RightSmile, Inc. engages in the distribution of branded and private label Cosmetic Laser Teeth Whitening products. RightSmile® provides an exclusive turn-key Cosmetic Teeth Whitening System designed to complement existing health, beauty and medical businesses. Approved branded retailers become known as SmileShoppes (www.MySmileShoppe.com). RightSmile® provides every SmileShoppe (RightSmile® dealers) with State-of-the Art Whitening Technology at no cost to the retailer.

The Company believes all other remarks made in the release to be accurate to the best of their knowledge.

The foregoing press announcement contains forward-looking statements that can be identified by such terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. In particular, management's expectations could be affected by, among other things, uncertainties relating to our success in completing acquisitions, financing our operations, entering into strategic partnerships, engaging management and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

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