SOURCE: RightSmile

RightSmile

September 24, 2010 07:20 ET

RightSmile® the Leader in Cosmetic Teeth Whitening Announces Revised Business Model to Increase Income

PORT ST. LUCIE, FL--(Marketwire - September 24, 2010) -  RightSmile, Inc. (PINKSHEETS: RIGH) (www.RightSmile.com), the leader in Cosmetic Laser Teeth Whitening, has revised its current business model to make it easier for SmileShoppes to come online and increase net income to the Company.

RIGH has been supplying salons with lights, marketing material and whitening kits to offer teeth whitening to its customers. The goal of every SmileShoppe was to sell in-store teeth whitening and take-home support kits to generate revenue, or perhaps better said, a 'service.'

RIGH is repackaging LazerWhite under the RightSmile name and will be selling those to the salons allowing them to provide optionally or in unison an 'In-Store Experience' and/or retail product for cosmetic teeth whitening. This marketing effort not only further reduces the barrier of entry SmileShoppes, but also turns each SmileShoppe into a retail outlet. By using the headset for teeth whitening in the salon, the consumer will be able to sample the product (a service), and then make the decision to either continue with periodic in-salon treatments, or to purchase a headset for home use. RightSmile will also provide support products to each outlet in the form of refills of whitening gels, extra trays, and pre-treatment foam as ancillary products.

Furthermore, RIGH will be able to significantly reduce its overhead and increase income by implementing this new model.

In other news:

RightSmile and Revodent terminate their pending transaction, because Revodent has not been able to supply audited financials, and was unable to ascertain when it would be able too. RIGH believes with its new business model the funds that would have been used to purchase Revodent will be better spent on marketing the RightSmile headset.

About RightSmile:

Based in Port St. Lucie, Florida, RightSmile, Inc. engages in the distribution of branded and private label Cosmetic Laser Teeth Whitening products addressing multiple markets.

The Company believes all remarks made in the release to be accurate to the best of its knowledge.

The foregoing press announcement contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. In particular, management's expectations could be affected by, among other things, uncertainties relating to our success in completing acquisitions, financing our operations, entering into strategic partnerships, engaging management and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

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