Research In Motion
NASDAQ : RIMM
TSX : RIM

Research In Motion
WebTrends Inc.

September 27, 2010 16:33 ET

RIM and Webtrends to Launch Free BlackBerry Analytics Service

Analytics service offers developers deep insight into how customers are using their BlackBerry smartphone applications

SAN FRANCISCO, CALIFORNIA--(Marketwire - Sept. 27, 2010) - BlackBerry DEVCON 2010 - Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) and Webtrends today announced they are working together to deliver free enterprise-class analytics to the BlackBerry® developer community. The BlackBerry® Analytics Service, powered by Webtrends, will allow developers to quickly and easily add measurement into their applications.*

BlackBerry developers will be able to use the mobile analytics service to discover insights about how customers use their apps and to evolve their applications in ways that will drive loyalty, increase use, and potentially lead to new and more successful avenues for revenue and monetization.

"Feedback from our customers and development partners has always shaped our BlackBerry products and services, and so we understand the need for deep, rich and accurate analytics. We also know that access to such metrics is a top priority for BlackBerry developers as they try to make their applications stand out in an increasingly crowded market," said Curtis Sasaki, Vice President, Product Management at Research In Motion. "With just a few lines of code, developers can add Webtrends analytics and gain access to a very broad range of insightful measurements."

The BlackBerry Analytics Service is powered by the Webtrends Mobile Analytics platform. Using the Webtrends SDK, BlackBerry developers can integrate metrics tracking into their applications to capture events deemed relevant. Developers can track application use, frequency of use, loyalty of users, screens accessed and features used. The Mobile Analytics platform provides real insight into how their applications are being used, helps developers better understand adoption and allows them to measure success against their usage goals.

"BlackBerry developers will now have better access to complementary, enterprise-class mobile analytics technology and services," said Alex Yoder, CEO, Webtrends. "Webtrends has a truly powerful and incredibly comprehensive platform for creating, measuring and improving content across all digital channels and mobile is no exception. We are thrilled to deliver insight and value to the BlackBerry developer community."

The BlackBerry Analytics Service powered by Webtrends will be freely available to the BlackBerry developer community when it launches in early 2011.

Quick Links:

For RIM insights into developing for the BlackBerry Platform, visit http://devblog.blackberry.com and follow @BlackBerryDev on Twitter.

Visit the BlackBerry Developer Zone at www.blackberry.com/developers for the latest news, information and updates for BlackBerry developers throughout the year.

Also, visit the new BlackBerry Developer Video Library at
www.blackberry.com/go/developervideolibrary to view a variety of instructional videos.

Sign up for the BlackBerry Developer Newsletter at
http://na.blackberry.com/eng/developers/resources/newsletter.jsp.

About Webtrends Inc.

Webtrends helps digital marketers create, measure and improve campaigns across all digital channels. Webtrends is the leader in measurement, optimization and integration of content across digital channels to maximize online marketing investment. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The New York Times and General Mills. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About Research In Motion

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto Stock Exchange (TSX:RIM). For more information, visit www.rim.com or www.blackberry.com.

*Compatible with applications for BlackBerry OS 4.5 and higher.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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