MADD Canada

MADD Canada

December 30, 2014 09:30 ET

Ring in the New Year Responsibly; Plan a Sober Ride Home

OAKVILLE, ONTARIO--(Marketwired - Dec. 30, 2014) - As Canadians mark the end of 2014 and welcome a new year, MADD Canada and Allstate Canada want to thank the millions of people who are doing their part to end impaired driving.

"So many people have made the commitment to never drive impaired, and they take that responsibility seriously," said MADD Canada National President Angeliki Souranis. "They plan ahead for alternate transportation, and they share the sober driving message with family and friends. We are truly grateful to all those who are doing their part to prevent impaired driving."

Sadly, though, far too many people continue to drive after drinking, risking their own safety and the safety of everyone on the road with them. In 2012, nearly 60,000 Canadian drivers were charged with impaired driving offences.

"For anyone who thinks it is no big deal to drive impaired, consider the consequences," said Ms. Souranis. "Every year between 1,250 and 1,500 are killed and 63,000 are injured in impairment-related crashes. This is not a victim-less crime."

So this New Year's- whether your plans involve going out to a party or having a quiet celebration with family and friends - make a resolution to have a sober ride home if you're going to be drinking. Take a cab, take public transit, arrange a designated driver or plan to stay over.

"Impaired driving crashes are completely, 100%, preventable," said Allstate Insurance Company of Canada President and CEO John O'Donnell. "Before going out to your New Year's celebration, decide how you are getting home safely. It only takes a few minutes and it could save a life. Let's start the New Year right."

For those hosting parties, some simple precautions can help ensure no one drives away from your New Year's gathering impaired:

  • Have food and non-alcohol/low alcohol beverages available.

  • Serve drinks yourself, rather than having guests serve themselves, so you can monitor how much your guests are drinking.

  • Don't serve alcohol to anyone who is intoxicated.

  • Know how your guests are getting home and who is driving. Have numbers available for taxi companies or dial #TAXI on your cell phone. Be prepared to have intoxicated guests spend the night.

  • Stop serving alcohol long before you expect the party to break up.

  • Keep track of your own alcohol consumption. The more you drink, the more difficult it will be for you to anticipate problems, supervise the event and intervene to avoid potential problems.

Party hosts looking for non-alcohol beverage options to serve can consider MADD Virgin Drinks, which are available at participating supermarkets, drugstores and other retailers or online at www.maddvirgindrinks.com; or check out www.deflatetheelephant.com for non-alcohol drink recipes.

Finally, MADD Canada and Allstate Canada are encouraging motorists to be aware of other drivers and if they see any driver they suspect is impaired, call 911. One call could save a life.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit www.madd.ca.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has been listed three years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.

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