Ringtones USA

Ringtones USA

March 22, 2006 09:00 ET

Ringtones USA Introduces Fair Pricing for Ringtones, Mobile Games

BLAINE, WASHINGTON--(CCNMatthews - March 22, 2006) -

New mobile content warehouse gives consumers purchasing flexibility

On Monday, March 20, Ringtones USA (www.ringtonesusa.com) launched its online, mobile content warehouse with a pricing model that's sure to be music to the ears of consumers.

Ringtonesusa.com provides content (e.g. ringtones, games, wallpapers) to customize North American mobile phones on a pay-per-download basis. This approach differs from those of other mobile content providers, who often charge their customers a recurring monthly fee to download a limited amount of content.

"Our research indicates consumers are frustrated by the pricing models of other content providers - getting them to commit to a monthly subscription charge," said Ian Povey, Director of Mobile Services at Ringtones USA. "In developing Ringtonesusa.com, we focused on giving consumers the experience they wanted."

Ringtonesusa.com's mobile content store gives consumers control over their phones and their bills.

"Our 'no-subscription model' makes it easy for consumers to get the content they want, when they want it - with no obligations and no limits on the amount of content they can purchase," explained Povey.

Ringtonesusa.com features a tool that allows customers to choose their mobile phone model and receive a feed featuring only content compatible with their phone type. For consumers, this minimizes the risk of potentially downloading content in the wrong file format.

Further consumer-driven enhancements are in the works for Ringtonesusa.com.

"We make the whole experience of getting content on your phone easier," said Povey. "Our customers are our inspiration."

Ringtones and custom content for mobile phones is an emerging market in North America. Currently, phone carriers offer limited content and a few independent providers offer ringtones for download. Ringtones USA offers a broad range of content, from ringtones and games to screen savers and videos.

Visit Ringtones USA at ringtonesusa.com or on your mobile phone at wap.ringtonesusa.com.

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