SOURCE: Rise Interactive

Rise Interactive

March 04, 2010 16:34 ET

Rise Interactive and Lyons Consulting Group Launch an Innovative Service to Cut SEM Cost and Increase Conversion Rates

Joint Webinar to Focus on Search Engine Marketing for eCommerce Retailers

CHICAGO, IL--(Marketwire - March 4, 2010) -  Rise Interactive, a full-service Internet marketing agency and Lyons Consulting Group, an eCommerce design and development firm, today announced the launch of an alliance with the goal of providing online retailers with a cutting edge service that uses real time competitive intelligence and inventory management to cut paid search cost. This service is designed to attract and convert savvy Internet shoppers -- shoppers who are using the web to research and compare products prior to making purchases.

The alliance will kick-off with an educational webinar on March 17, 2010 titled "Just in Time Paid Search: Cutting Edge Secrets for Engaging -- and Converting -- Savvy Shoppers" featuring Jon Morris, CEO of Rise Interactive and Jamie Kail, Director of eCommerce Services of Lyons Consulting Group. The webinar will address how sites like Abt Electronics use competitive and inventory monitoring to make real-time SEM bid and conversion funnel adjustments, maximizing the user experience for today's price conscious, eCommerce savvy, smart shoppers.

"Today more than ever, eCommerce retailers require innovative and efficient technology to seamlessly upload and update product information and strategic SEM campaigns to drive increased Web traffic and increase consumer purchases," said Morris. "Rise Interactive has assisted Fortune 500 companies in doing so by leveraging our proprietary technology and Internet marketing expertise to enable eCommerce retailers to manage paid search bids on a daily basis utilizing inventory and competitor price monitoring."

"We're excited to team up with Rise Interactive," said Rich Lyons, President and CEO of Lyons Consulting Group. "Their Internet marketing services are the perfect compliment to our web design and development offerings -- together, we will work to provide insight and best practices designed to attract and convert smart shoppers."

The webinar will take place on Wednesday, March 17, 2010 at 12PM CST/1PM EST.

In the joint webinar, Morris and Kail team up to inform eCommerce marketers on new strategies to enhance the fundamental elements of successfully maximizing online exposure and conversions via SEM. Attendees will learn:

  • How to use product feeds to pause/enable each product's marketing efforts based on inventory
  • How to incorporate competitive price monitoring into your paid search strategy
  • How to convert price conscious Web visitors and increase sales volume
  • How to leverage Web analytics to improve conversion rates by monitoring and reacting to consumer behavior

About Rise Interactive
Rise Interactive, a Chicago Internet marketing agency, is focused on finding innovative ways to keep its clients ahead of the competition. Rise takes a direct marketing approach to the Internet, with the constant goal of generating new customers at the lowest acquisition cost possible. Rise does this by driving traffic, measuring, and continuously optimizing for performance. Its specialized services include search engine optimization (SEO), paid search, affiliate marketing, display advertising, e-mail marketing, social media, reputation management, Google Analytics and training & advisory services. Rise has a wide range of local and national clients including Allstate Motor Club, Feldco, Ulta Cosmetics, Spiegel and many more.

Rise differentiates itself by a rigorous focus on analytics and a highly talented staff. The combination enables Rise to make the right decisions at the right time to deliver the highest return on advertising spend (ROAS) for its clients.

Lyons Consulting Group
Lyons Consulting Group is an e-commerce design and development firm dedicated to making it easier for retailers to sell more on-line. Leveraging years of experience designing, developing and integrating sites for some of the world's best known brands including Warner Brothers, Hello Kitty, and Lifetime Brands, LCG delivers robust yet affordable e-commerce solutions for retailers and consumer brand manufacturers of all sizes -- solutions designed to make merchandising and marketing easier, while improving overall shopability and performance. The company's rapid deployment approach is based on industry best practices and supported by a unique customer satisfaction guarantee. For more information, visit www.lcgcommerce.com.

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