SOURCE: Sun Basket

Sun Basket

December 03, 2015 11:00 ET

Rise and Shine! Sun Basket Subscribers Can Now Enjoy Fast, Fresh, Healthy Breakfasts Developed by a Top San Francisco Chef

The First Meal Kit Delivery Service to Offer Breakfast, Sun Basket Is Making It Easier Than Ever for Busy, Health-Conscious People to Start the Day Off Right

SAN FRANCISCO, CA--(Marketwired - December 03, 2015) - Mornings just got a whole lot healthier thanks to Sun Basket (sunbasket.com), the new healthy cooking service that delivers the best organic, non-GMO ingredients and delicious, easy-to-make recipes weekly to your door. Sun Basket has announced that it will offer fast, nutritious breakfasts as part of its weekly subscription plan. Sun Basket, which has raised $4.5 million in venture funding from top-tier early-stage investors, including PivotNorth Capital and Baseline Ventures, is the first service of its kind to offer breakfast.

Developed by San Francisco top chef Justine Kelly (former head chef at The Slanted Door, a James Beard Award-winning restaurant) in partnership with Sun Basket's in-house nutritionist, Kaley Todd, Sun Basket's healthy breakfasts are quick to make (most take less than 5 minutes), delicious to eat, and designed to deliver sustained energy throughout the day. For the same price, customers can substitute two breakfasts for one dinner, providing even more options for Sun Basket customers. Weekly delivery options now include:

  • Three dinner recipes
  • Two dinners and two breakfasts
  • One dinner and four breakfasts

"Sun Basket saves busy people the time of planning and shopping so they can focus on the fun part of cooking and enjoying the meal," said Sun Basket founder and CEO Adam Zbar. "By offering breakfast, our subscribers who are too busy to prepare three dinners per week now can customize their weekly meal plan to even better fit their lifestyles and keep eating healthy all day long."

Delicious and fast to prepare, Sun Basket's breakfast recipes include Coconut-almond smoothie, Roasted-pepper spinach frittata, Scrambled egg with smoked salmon and chive, Overnight chia pudding with cinnamon apples, Almond milk-medjool date shake with cardamom, and more.

"For optimum nutrition throughout the day, you always want to start with a healthy breakfast," said Sun Basket's Kaley Todd, a registered dietitian and culinary nutritionist. "But this doesn't mean grabbing a 500 calorie muffin and a cup of coffee, which far too many Americans do! In fact, research shows eating a high sugar/high carbohydrate breakfast can be detrimental in terms of appetite control and snacking later on in the day. We developed Sun Basket breakfast recipes to deliver huge nutritional power. And most take only five minutes to prepare!"

Continued Zbar, "Thanks to a steady diet of afternoon burgers and fries and late night pizza, I found myself 50 pounds overweight after I launched my first start up. My vital signs were going in the wrong direction and my doctor told me I had to make a big change. So, I gave up processed food and started eating healthy, balanced meals. A primary reason for my weight loss was consistently eating breakfast. It curbed my appetite so I was able to eat healthy for the rest of the day."

Growing over 17% per week since its Beta launch in March, Sun Basket embraces the Northern California value system by delivering sustainably-sourced, organic ingredients from the West Coast's best farms. Sun Basket is currently available in California, Oregon, Washington, Utah, Colorado, Idaho, Arizona and Nevada, and plans to expand to additional markets in 2016. The service aspires to disrupt the $600 million grocery store business while building a more just, sustainable food system through:

  • Sourcing the highest quality organic, non-GMO ingredients from Northern California's best farms, ranchers, and fishermen;
  • Providing balanced, diet-specific recipes, including Paleo, Gluten-free, and Vegetarian options;
  • Allowing users to customize their meal selections based on personal choice;
  • Delivering easy, delicious farm-to-table recipes that take less than 30 minutes to cook;
  • Making sustainability easy: Sun Basket was the first to allow customers to ship back their boxes and packaging for recycling and re-use. Pre-measured ingredients drastically reduce food waste compared to traditional grocery shopping.

About Sun Basket

Founded in San Francisco in 2014 by Webby-winner Adam Zbar and San Francisco's James Beard Award-winning Chef Justine Kelly, Sun Basket is an innovative healthy cooking service, which delivers the best organic ingredients and easy-to-cook, delicious recipes weekly to your door. Sun Basket saves busy people the time of planning and shopping so they can focus on the fun part of cooking and enjoying the meal. Personalized for your lifestyle and diet, Sun Basket provides a seasonally inspired Chef's Basket, along with Gluten-Free, Paleo and Vegetarian meal options. Sun Basket is committed to supporting local farms and sourcing the highest quality, organic and sustainable ingredients. Sun Basket is backed by top-tier venture capitalists including the investor behind Instagram. Celebrity Chef Tyler Florence acts as Culinary Co-Founder, and is joined by Board Member, Don Barnett, Co-Founder of organicgirl produce. For more information, please visit https://sunbasket.com or on Facebook, Instagram, Pinterest or Twitter.

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Contact Information

  • Media Contact:
    Dana Smith
    Dadascope Communications
    M: 510-682-3114
    Email: dana@dadascope.com